[Participants Wanted] Do! Solutions Webinar "Dentsu Inc.'s Latest Creative Initiatives" - March 25

Dentsu Inc.'s problem-solving marketing information site, Do! Solutions, is recruiting participants for its webinar "Unleashing 'Unexpected' Brand Experiences with Technology: Dentsu Inc.'s Latest Creative Case Studies," scheduled for Wednesday, March 25.

In this era overflowing with free, instantly accessible, stimulating content... it's becoming increasingly difficult to move people's hearts with the same old methods or unremarkable initiatives."The attention our annual campaigns are getting is gradually declining," "Our brand experiences feel increasingly similar to competitors'," "We can't effectively communicate our proprietary technology to the world, which is frustrating"—Dentsu Inc.'s "Creative Technologists" address these challenges. They are specialists from Dentsu Lab Tokyo, who fuse creativity with technology to implement ideas in society and create new value.

This webinar explains the thinking and approach behind transforming brands and technology into value, based on practical cases handled by Dentsu Inc. How were initiatives that create "Wow!" moments and "excitement" born? How did they conceptualize and implement solutions to challenges presented by companies? The specific process will be introduced alongside case studies.

【Overview】
Date & Time: Wednesday, March 25, 14:00 - 15:00
Cost: Free
Format: Zoom Webinar
Registration Deadline: March 22 (Sun) 5:30 PM
Capacity: First 500 registrants

■ Click here for registration and seminar details

【Program】
Part 1
Moving Hearts in an Age of Information Overload: Introducing Dentsu Lab Tokyo

Part 2
Case Study: Communication Strategies That Move People Through Mass Media × Tech

Part 3
Case Study: Accelerating Creative Expression with AI and Data

Part 4
Q&A & Summary of the Day

[Speaker Profiles]
Dentsu Inc., Chief Director
Hirota Motoaki
For approximately 16 years since joining the company, he has supported clients ranging from large corporations to startups across diverse industries and business models as a Business Producer. Currently, as Chief Director of Dentsu Lab Tokyo, he manages the entire team and serves as the BizDev Leader, driving the growth of Dentsu Lab Tokyo itself and creating new value.

Dentsu Inc. Creative Director / Creative Technologist
Atsushi Otaki
After developing and researching AI systems at university and graduate school, and winning an international competition for small satellite development and launch, he joined Dentsu Inc. Leveraging "Technology × Experience × Creative," he has worked on numerous branding campaigns, creative projects for national initiatives, and R&D projects presented and exhibited at SXSW in the US.Currently focused on creating HAPPY experiences and driving positive impact for businesses and society.

Dentsu Inc. Creative Technologist
Shintaro Murakami
While majoring in natural language processing and image recognition at university and graduate school, he also worked as a front-end engineer. After joining Dentsu Inc., he worked on data-driven projects as a Creative Technologist. He excels at cross-disciplinary expression based on extensive production experience spanning machine learning, statistics, 3DCG, web, mobile, games, AR, VR, and video.