[Call for Participants] Do! Solutions Webinar: “Today’s Youth Hold the Key to the Future of Business!” April 22

Do! Solutions, a problem-solving marketing information site operated by Dentsu Inc., is recruiting participants for a webinar titled “Today’s Youth Hold the Key to the Future of Business! — A Thorough Explanation of the Keys to Relationship Building and the Future Hypothesis Approach,” to be held on Wednesday, April 22.

Many of the products and services that have been hits in recent years started by capturing the values of young people and attracting them, before spreading to other generations. While young people are an important marketing target for companies, their words and actions also conceal “signs of the future” that anticipate upcoming changes in society and consumption.

In this webinar, members of Dentsu Inc.’s Youth Research Division “Wakamon”—which defines “young people” as “those who act based on new values” and solves client challenges through youth research—will take the stage. They will explain how today’s companies and society should engage with future consumers and society to co-create new value, covering everything from essential perspectives for building relationships with young people to the “future hypothesis approach” derived by interpreting their values as “signs of the future.”

[Overview]
Date and Time: Wednesday, April 22, 2:00 PM – 3:00 PM
Cost: Free
Format: Zoom Webinar
Registration Deadline: Monday, April 20, 5:30 PM
Capacity: First 500 registrants

■ Clickhere for registration and seminar details

[Program]
Part 1
Are Young People Really That Difficult to Understand?
Today’s young people are often perceived as “elusive,” “difficult to understand,” or “like a completely different species.” We will examine the challenges in understanding young people that underlie these perceptions.

Part 2
Why Is It Valuable to Unravel “Youth Values” Right Now?
The values of young people are not just about young people themselves; they also serve as important clues indicating the social changes that lie ahead. We will explore their significance and value.

Part 3
Moving Beyond “Youth Initiatives” to Design the Future
Rather than focusing solely on youth policies, this section introduces the mindset and practical direction for how companies and businesses can build relationships with the society of the future.

Part 4
Summary

[Speaker Profile]
Dentsu Inc., General Manager and Planner, Dentsu Youth Research Division “Wakamon”
Nagato Kudo
After joining the company, he worked in the Marketing Section, focusing primarily on beverage manufacturers to develop brand marketing and communication strategies, as well as product development. He subsequently engaged in the planning and execution of digital marketing initiatives utilizing social media and e-commerce. Currently, as a planner who integrates planning from strategy to tactics, he provides cross-functional support to identify and solve challenges for a wide range of clients. He is a member of Dentsu Inc.’s Youth Research Division “Wakamon” and is working to create new value for society.

Dentsu Inc., Dentsu Youth Research Division “Wakamon,” Marketing Consultant
Shiho Yamaguchi
After joining the company, she was seconded to Dentsu Digital Inc., where she worked on digital media planning for beverage and food manufacturers.Subsequently, she was responsible for driving marketing and communication projects addressing business challenges for B2B companies and human resources firms. Currently, she handles marketing operations that provide end-to-end support for B2B companies, from identifying challenges to designing and implementing brand strategies. Additionally, at Dentsu Inc.’s Youth Research Division “Wakamon,” she leads research on Gen Z insights and co-creation projects with students. Leveraging her strength in building ongoing relationships with young people, she is dedicated to creating value that connects companies with the younger generation.

Dentsu Inc., Dentsu Youth Research Division “Wakamon,” Planner
Mihi Nakashima
After joining the company, she was assigned to the Kansai Branch. She was responsible for integrated promotion design, including event and campaign planning, across various categories such as food, entertainment, and pharmaceuticals. After gaining experience in TV commercial production and copywriting at the Creative Bureau, she is currently based in the Marketing Bureau in Tokyo. Leveraging insights cultivated across three domains—promotion, creative, and marketing—as well as her experience at Dentsu Inc.’s Youth Research Division “Wakamon,” she excels at creating consistent communication strategies, from upstream strategic planning to concrete outputs.

Dentsu Macromill Insight, Inc. / Dentsu Youth Research Division “Wakamon” / Researcher / Planner
Kurumi Kamiten
Based at the Kansai Branch. Engaged in research and planning across various categories, including cosmetics, housing, and food. Currently focuses on insight research into young people, serving as a facilitator for research and workshops primarily for clients in the Kansai region. She specializes in research targeting young people and excels at providing collaborative support—from uncovering essential insights based on survey results to generating concrete ideas—to help shape the growth of businesses and brands.