[Call for Participants] Do! Solutions Webinar: “The Rules of ‘Fan-Generating Scenarios’ Unraveled Through ‘Impressive Drama’” – June 25

Do! Solutions, a problem-solving marketing information site operated by Dentsu Inc., is recruiting participants for a webinar titled “Why Do Those Brands Have Such Passionate Fans? Unraveling the Rules of ‘Fan-Generating Scenarios’ Through ‘Impressive Drama’” to be held on Thursday, June 25.

As market competition intensifies, the presence of fans is becoming an increasingly important business asset for companies and brands. So, why do people “become fans” of a particular brand? Dentsu Inc.’s research reveals that many fans share a “memorable drama” with the brand—an experience that deeply stirs their emotions and leaves a lasting impression.

In this webinar, drawing on insights researched and applied by the Dentsu Group, we will explain the emotional triggers that lead to fan formation and the underlying structures behind them. We will also discuss how to design “scenarios that create fans” capable of recreating “Impressive Dramas,” using concrete examples.Furthermore, we will introduce this approach through a demonstration of “Fan AI Research Brand,” a cutting-edge AI-powered method for understanding fans. We will explain how to advance consumer understanding and the development of scenario hypotheses.

[Overview]
Date and Time: Thursday, June 25, 2:00 PM – 3:00 PM
Cost: Free
Format: Zoom Webinar
Registration Deadline: Monday, June 22, 5:30 PM
Capacity: First 500 registrants

■ Clickhere for registration and seminar details

[Program]
Part 1
The "Impressive Drama" Brands Should Weave with Their Fans

Part 2
A Deep Dive into the "Scenarios" That Create Fans

Part 3
The Foundation for Crafting Scenarios: “Understanding Fans” – The Latest AI-Driven Approaches

Part 4
Summary

[Speaker Profile]
Dentsu Inc., General Manager
Misa Ueda
Since joining Dentsu Inc., she has been involved in everything from strategic PR planning to the systematization and operational direction of customer-centric engagement communications utilizing social media.In 2016, she was seconded to Dentsu Digital Inc. upon its founding, where she worked on commercializing social media and fostering emotional connections between fans and brands in the SNS era. Since returning to Dentsu Inc., she has been involved in engagement consulting to help clients and brands grow together, while leading the reinvention of "Growth Fan Marketing" within the cross-functional "Fan Growth Expert" team.

Dentsu Inc. Marketing Consultant
Akiko Hirota
Since joining Dentsu Inc., she has been responsible for strategic planning across a wide range of areas, from brand development and new product/service development to integrated communications. She has also been involved in supporting the development of several hit products.From January 2020 to December 2022, she was seconded to Dentsu Digital Inc., where she conceived and advocated for “Fan Farming CX,” a unique consulting framework in the field of fan marketing. She has driven the systematization of fan marketing frameworks. Since returning to Dentsu Inc. in 2023, she has led the implementation of solutions customized to each company’s specific challenges and continues to contribute as a member of the “Fan Growth Expert” team.

Dentsu Inc. Marketing Consultant
Seiji Takeda
Member of the AI Center. With experience in new service development at his previous employer, a telecommunications company, he is currently applying that expertise to develop marketing solutions utilizing generative AI and programming. While involved in the development of AI tools such as “People IMC Prototyping,” “Fan AI Research: Brand,” and “Fan AI Research: Otaku Activities,” he also serves as a lecturer at prompt seminars hosted by the Japan Marketing Association.

Dentsu Macromill Insight, Inc. Researcher
Yudai Higashida
His strength lies in identifying the essence of challenges and building optimal research frameworks from scratch without being constrained by existing paradigms. He produces 200 research projects annually and possesses extensive knowledge regarding research themes and methodologies. He also participated as a core member in establishing the foundational framework for Dentsu Inc.’s proprietary fan cultivation framework, “Fan Farming CX.” Currently, drawing on practical knowledge gained from numerous “Fan Farming CX” projects, he continues to research and explore “fan cultivation scenarios” optimized for specific categories and brands.