[Call for Participants] Do! Solutions Webinar: “Decarbonizing the Marketing Process: The Future Standard,” to be held on September 9

Do! Solutions, a problem-solving marketing information site operated by Dentsu Inc., is recruiting participants for a webinar to be held on Wednesday, September 9, titled “Advertising, Events, and Promotions: How Do These Initiatives Affect Brand Value? Decarbonizing the Marketing Process: The Future Standard.”

Many companies are advancing decarbonization efforts across various stages of their business operations, including manufacturing, logistics, product development, and packaging. However, relatively few companies have yet extended these efforts to their marketing activities—such as advertising, content creation, events, campaigns, promotional materials, and media placements—which are designed to “sell, communicate, and provide experiences” for their products and services.As climate-related disclosure gains momentum and consumers and business partners become increasingly critical, we are approaching an era where environmental considerations in these activities will determine how companies and brands are evaluated.

In this webinar, we will explain why decarbonization of all marketing activities is necessary now, introduce the Dentsu Group’s industry-wide initiatives, and present “MIRAI STANDARD SWITCH,” a tool that supports the visualization and reduction of CO₂ emissions. We will explore methods for advancing decarbonization while enhancing marketing value—without compromising the quality of messaging or the customer experience—using concrete solutions and case studies.

[Overview]
Date and Time: Wednesday, September 9, 2:00 PM – 3:00 PM
Cost: Free
Format: Zoom Webinar
Registration Deadline: Sunday, September 6, 5:30 PM
Capacity: First 500 registrants

■ Clickhere for registration and seminar details

[Program]
Part 1
Why Decarbonization Is Now Required for All Marketing Activities
With the 2027 deadline for climate-related disclosures and the need to reduce CO2 emissions across the entire supply chain approaching, areas such as advertising, sales promotions, events, and media placements are also becoming areas that require action. Taking into account shifts in consumer and business partner awareness, we will outline the reasons why companies involved in marketing should start preparing now.

Part 2
Decarbonization Initiatives Across the Advertising and Media Industries
Decarbonizing marketing activities cannot be achieved by a single company alone; collaboration among advertisers, advertising agencies, production companies, and media outlets is essential. This section introduces the Dentsu Group’s initiatives to foster a shared industry understanding, visualize CO₂ emissions, and establish calculation standards.

Part 3:
Dentsu Inc.’s Decarbonization Solutions for Reducing CO₂ in Marketing Activities
We introduce “MIRAI STANDARD SWITCH,” Dentsu Inc.’s solution designed to support CO₂ reduction in marketing activities, with a focus on content and event production. Through specific initiatives and case studies—including Charu Production, generative AI, eco-friendly venues, and resource recycling—we explain the process from visualizing emissions to reducing them and communicating the results.

Part 4:
Summary | What Decarbonization Brings to Marketing and Brands
Decarbonizing marketing activities goes beyond simply complying with regulations and disclosure requirements; it also presents an opportunity to enhance consumer trust and brand value. We will discuss the perspectives needed moving forward to evolve advertisements, campaigns, and events into initiatives that benefit companies, consumers, and society alike.

[Speaker Profile]
, Dentsu Inc., Sustainability Consulting Office, Executive Planning Director
Rie Takeshima
Since joining the company, she has been involved in a wide range of activities in the fields of marketing, strategic planning, and PR—from strategy formulation to campaigns, web initiatives, events, and store development. Currently, she supports the development of sustainability-driven business strategies, business transformation, and communications for corporations, media outlets, and sports content providers. She is also working to decarbonize marketing processes within the advertising and media industries.

Dentsu Inc. / Dentsu Group, Strategic Planner
Kanae Inoue
Since joining the company, she has been engaged in public relations, communications, and brand strategy planning for government agencies and private companies. In 2025, she was seconded to the Dentsu Group, where she promotes sustainability management as part of a global team reporting directly to executive management. She is working to establish rules for decarbonizing the advertising industry in collaboration with advertising agencies, media companies, and digital platform providers.

Dentsu Live Inc. Space Producer
Yoshifumi Matsuno
Since joining the company, he has been involved in spatial production within the corporate communications field and has also participated in promoting sustainability within the company. Currently, together with JACE and its member companies, he is driving the development and operation of the industry-standard carbon calculator “EVENT CARBON SIMULATOR.” He is working to decarbonize the event industry and enhance its value. He is a co-author of the book “The Future of Sustainability × Events.”

Dentsu Creative Pictures Inc., PRODUCTION EDGE Department, R&D Group, Technology Development Division
Minoru Aoiishi
As a producer at a branding agency, he supported corporate and product branding efforts. He subsequently joined Dentsu Creative Pictures Inc., where he currently serves as Sustainability Production Manager. He promotes the use of the “CCCP” video production carbon calculator and is working to decarbonize production sites.