Note: This website was automatically translated, so some terms or nuances may not be completely accurate.

Series「What We Can Do for the Future of Our Company」

#Planning #Solution #Branding #Consulting #Innovation #Future #Digital #Marketing #Engagement #Design

Marketing

2014/10/07

How to Design the Indescribable "Sense"? ―The Present of Brand Strategy Transformed by Digital (Part 6)

Keisuke Konishi, Hidetoshi Muramatsu

What We Can Do for the Future of Our Company[16]

Marketing

2014/09/23

Rethinking "Engagement": Five Key Points Revealed by the Latest Research ―The Present of Brand Strategy Transformed by Digital (Part 5)

Keisuke Konishi

What We Can Do for the Future of Our Company[16]

Marketing

2014/09/09

What is the platform that drives the customer-centric brand cycle? ―The Present of Brand Strategy Transformed by Digital (Part 4)

Keisuke Konishi

What We Can Do for the Future of Our Company[16]

Marketing

2014/08/26

Seven Ways to Create Value in Self-Expression in the Age of Selfies ―The Present of Brand Strategy Transformed by Digital (Part 3)

Keisuke Konishi

What We Can Do for the Future of Our Company[16]

Marketing

2014/08/12

Can "Ad Tech" and "Brand" Find a Common Language? ―The Present of Brand Strategy Transformed by Digital (Part 2)

Keisuke Konishi

What We Can Do for the Future of Our Company[16]

Marketing

2014/07/29

On Brands, Off Brands ―The Present of Brand Strategy Transformed by Digital (Part 1)

Keisuke Konishi

What We Can Do for the Future of Our Company[16]

Marketing

2014/03/26

Future Scenario Creation Program Focusing on the "Feelings" of Consumers

Dentsu Inc. emphasizes its unique approach in innovation consulting—supporting the development of future scenarios for management/business strategies and new product/service development—by focusing on consumers' feelings (mindset). These scenarios are created based on thorough trend analysis and right-brain thinking...

Asako Nagai

What We Can Do for the Future of Our Company[16]

Marketing

2014/03/12

Chemical Reactions Born from Dentsu Inc.'s Open Innovation Methodology

Open innovation has recently gained attention as a method for solving corporate challenges and developing new products and services. It is one approach enabling breakthrough idea generation that was difficult to achieve through internal resources alone. Dentsu Inc. provides open innovation-based facilitation...

Asako Nagai

What We Can Do for the Future of Our Company[16]

Marketing

2014/02/26

Welcome to the world of Innovation Consulting.

Unceasing innovation is essential for a company's enduring growth. In an era where not only the value of products and services themselves, but also a brand's "experiential value" is scrutinized, how will Dentsu Inc. provide consulting services that support corporate innovation? Brand design...

Asako Nagai

What We Can Do for the Future of Our Company[16]

Marketing

2014/02/12