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Series「Innovation in Sports! SPORTS TECH TOKYO」

#Sports #Startup #Open Innovation #Business Development #Sports Tech #Event #New Business Development #Community #Live Event #Sports Business #New Normal #Innovation

Marketing

2021/06/09

The current state of "sports tech" steadily charting the future amid the pandemic. From the venue of the "INNOVATION LEAGUE Demo Day".

The prolonged COVID-19 pandemic has left athletes, sports organizations, companies, and fans alike facing uncertain times. Yet even now, "sports tech" companies are steadily advancing their challenges to expand the possibilities of sports. Here we introduce the unique initiatives of five such companies.

Hajime Yakushiji, SPORTS TECH TOKYO Project

Innovation in Sports! SPORTS TECH TOKYO[8]

Marketing

2020/11/11

What is the "micro-thinking" that built a sports league from scratch?

3x3.EXE PREMIER was established in 2014 as the world's first professional 3x3 basketball league recognized by the International Basketball Federation. In just six years, it has grown into a global league with 102 teams participating from six countries and regions. The key to unlocking the secret of this rapid growth is the "micro philosophy" of minimizing everything.

SPORTS TECH TOKYO Project, Nakamura Takaaki

Innovation in Sports! SPORTS TECH TOKYO[8]

Marketing

2020/08/27

Update Your Sports Viewing Experience The New Standard Ahead Through Expanding These Three Elements

Sports spectating, which allows fans to experience "excitement," was seen as a prime example of "experience consumption" and was expected to continue expanding its market. This article examines the "quiet excitement" occurring in sports spectating during the current pandemic, breaking it down into three elements: "visuals," "sound," and "sense of participation," and considers ways to enhance each.

Yasuhiro Tsuchiya, SPORTS TECH TOKYO Project

Innovation in Sports! SPORTS TECH TOKYO[8]

Marketing

2019/12/12

What does a "community where business takes off" require?

The global acceleration program "SPORTS TECH TOKYO," focused on sports, has realized numerous open innovations through collaboration and business development. While many business community matchings often fail to translate into actual business ventures, what sets STT apart?

Kohei Shiraishi

Innovation in Sports! SPORTS TECH TOKYO[8]

Management/Business

2019/11/28

Global Startups and Dentsu Inc.: What's Most Important in Business Development?

Amidst a global surge in support programs for startups and investor matchmaking events, SPORTS TECH TOKYO stands out as a particularly vibrant initiative. We spoke with three producers from Dentsu Inc. about the program's most distinctive feature: business development.

Hiroaki Shuto, Yuta Yasutake, Shōhei Koide

Innovation in Sports! SPORTS TECH TOKYO[8]