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    Series「TANTEKI - New ideas that resonate. Accelerating.」

    #Startup#Copywriter#Art Director#Communication#Business Development#Design#UI#Copywriting#Internal Communication#Corporate Branding#Management#Problem Solving
    ミッション・ビジョン・バリューを、穴埋めでつくってない？
    Marketing
    2020/10/30

    Are you just filling in the blanks when creating your Mission, Vision, and Values?

    MVV was proposed by management scholar Peter F. Drucker. What is its definition? What is TANTEKI's approach to "effective, functional MVV"?

    Taiki Ueda

    コピーライターは、経営にどう貢献できるのか。
    Marketing
    2020/03/27

    How can copywriters contribute to management?

    Copywriter/CM Planner Hideaki Morohashi, who created the defining "words" for ietty's business, asked President Ogawa about how the company utilizes these "words," the tangible effects they've experienced, and how copywriters can contribute to management.

    Hideaki Morohashi, Tahei Ogawa

    SeriesTANTEKI - New ideas that resonate. Accelerating.[8]
    事業名も、コピーだ。-TOKIMEKU JAPANの場合-
    Marketing
    2020/02/18

    A business name is also copy. -The case of TOKIMEKU JAPAN-

    For startups to scale, they must embrace society's desires (needs). What kind of desires are they, and how big are they? Words are what define them.

    Hideaki Morohashi

    SeriesTANTEKI - New ideas that resonate. Accelerating.[8]
    経営者とことばを共創する。-STRIPE int'lの場合-
    Management/Business
    2019/12/19

    Co-creating language with executives. -The case of STRIPE int'l-

    Apparel manufacturers are now facing a time of transformation. Beyond e-commerce, they confront the rise of D2C Inc. brands, the introduction of technology for inventory and logistics management, securing labor, and environmental considerations like waste reduction. The challenges they face are multifaceted. Executives who must navigate these numerous perspectives have appointed advertising agency creative directors to help shape the future of their businesses.

    Hideaki Morohashi

    SeriesTANTEKI - New ideas that resonate. Accelerating.[8]
    「ことば」は経営に貢献できるのか？-iettyの場合-
    Marketing
    2019/11/05

    Can "words" contribute to management? - The case of ietty -

    TANTEKI proposes "words that define corporate value." By redefining why a company exists in the world, what it is doing now, and where it is headed, the business is clearly defined. From this starting point, it diversifies and expands. Above all, it becomes a foundation for employees.

    Hideaki Morohashi

    SeriesTANTEKI - New ideas that resonate. Accelerating.[8]
    スタートアップにまず必要な「デザインする前のデザイン」とは？
    Management/Business
    2019/08/01

    What is the "design before design" that startups need first?

    Taichi Sayama

    SeriesTANTEKI - New ideas that resonate. Accelerating.[8]
    「〇〇過ぎて伝わらない！」を、伝わる形にする方法
    Marketing
    2019/03/06

    How to transform "It's too [something] to get across!" into a form that does get across

    While listening to the concerns of approximately 100 startups and business development managers, I've noticed several common patterns in the frustration that "the strengths of our services or technology aren't getting across." I'll address three particularly prevalent patterns of this frustration.

    Suzuki Kei

    SeriesTANTEKI - New ideas that resonate. Accelerating.[8]
    Management/Business
    2017/11/29

    How to shift people from indifference to "Maybe I'll give it a listen."

    How to design "what you want to convey" into "a form that gets through"? Dentsu Inc.'s copywriter and art director discuss "how to shape it into a form that gets through."

    Taichi Sayama, Suzuki Kei

    SeriesTANTEKI - New ideas that resonate. Accelerating.[8]

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