Series「The "Time Performance Era": How Should We Design Viewing Environments for Consumers?」

Back to TV 3.0: The Möbius Information Environment Model ~ How to Integrate Broadening, Digging Deeper, Time-Efficient Viewing, and Personal Time?

Given the increasing number of people watching videos on TV, the author proposed the concept of "TV in Full Circle" in 2017. It was a suggestion to refocus on the importance of television precisely because smartphones and tablets had become so widespread. (TV in Full Circle)

Ritsuya Oku

The "Time Performance Era": How Should We Design Viewing Environments for Consumers?[5]

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"Expanding" and "Digging": The Two Information Behaviors Behind Time Performance Viewing

Last time, we revealed the reality of "time-performance viewing" (Taipa viewing), where viewers pursue maximizing their "satisfaction with disposable time (time they can freely use at their own discretion)."

Naota Ogura

The "Time Performance Era": How Should We Design Viewing Environments for Consumers?[5]

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The reality of people watching video services on TV screens

Ayako Ochiai

The "Time Performance Era": How Should We Design Viewing Environments for Consumers?[5]

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How do households differentiate between TV and smartphones? Advanced research methods reveal consumers' "unconscious" habits.

Video Research Ltd.'s Human Research Institute and Dentsu Inc. Media Innovation Lab conducted a joint research project on video viewing via television and smartphones in 2018.

Akira Amano

The "Time Performance Era": How Should We Design Viewing Environments for Consumers?[5]

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