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Series「The History of SNS: Where Were the Turning Points in Its 20-Year Journey? ~ Commemorative Series for the Publication of 'The Evolution of SNS'」

#SNS #Twitter #Instagram #Facebook #simulacrum #Marketing #go viral

2020/08/07

Those who aren't suited for SNS should learn its history!

The book "The Evolution of SNS: The Future of a Society Connected by 'Likes'" offers a multifaceted look at the changing history of social networking services. In the final installment of the publication commemorative series, editor Mamoru Kinoshita shares the intent behind its creation.

Mamoru Kinoshita

The History of SNS: Where Were the Turning Points in Its 20-Year Journey? ~ Commemorative Series for the Publication of 'The Evolution of SNS'[6]

Marketing

2020/07/06

The Three M's: The Golden Rules for Social Media Management, and the Magic of Viral Buzz

We introduce the "buzz" phenomenon on SNS and the "Three Ms" approach for companies to effectively engage with SNS.

Akira Amano

The History of SNS: Where Were the Turning Points in Its 20-Year Journey? ~ Commemorative Series for the Publication of 'The Evolution of SNS'[6]

Customer Experience

2020/05/25

Modeling the spread of information brought about by SNS

The structure of modern information diffusion can be classified into three types: "mass media type," "influencer type," and "simulacrum type."

Akira Amano

The History of SNS: Where Were the Turning Points in Its 20-Year Journey? ~ Commemorative Series for the Publication of 'The Evolution of SNS'[6]

Customer Experience

2020/05/08

"Like" as Innovation and the Principle of Imitation

We will examine the relationship with simulacra while tracing the meaning of the "like" button on social media, which has had a significant impact on our values.

Akira Amano

The History of SNS: Where Were the Turning Points in Its 20-Year Journey? ~ Commemorative Series for the Publication of 'The Evolution of SNS'[6]

2020/01/28

The Era of Finding Information on SNS: The Shift from "Googling" to "Tagging"

The way we discover information on social media is shifting from "Googling" to "tagging." We'll explain the reasons behind this shift and the importance of hashtags.

Akira Amano

The History of SNS: Where Were the Turning Points in Its 20-Year Journey? ~ Commemorative Series for the Publication of 'The Evolution of SNS'[6]

2019/12/23

Characteristics of the Three Major SNS Platforms and Reasons for Their Popularity

Social media has profoundly changed the way society functions. Here, we explore the unique characteristics of Twitter, Facebook, and Instagram, and the reasons behind their widespread popularity.

Akira Amano

The History of SNS: Where Were the Turning Points in Its 20-Year Journey? ~ Commemorative Series for the Publication of 'The Evolution of SNS'[6]

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