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Series「"Digital Marketing Vocabulary Guide"」

#Books #Digital Marketing #Digital advertising #Manga #Dentsu Digital Inc.#Employee Training #Training Program #Digital Transformation #New Business Development

Management/Business

2021/02/18

Moving forward with digital. NTT Townpage's challenge: distributing 'Digitan' to all employees.

We are now in an era where every industry is undergoing digital transformation. NTT Townpage, which has long operated a paper telephone directory business, is leveraging its unique assets to launch new digital ventures. We spoke with Mr. Ihara from the Planning Department, a key figure in this effort. This interview commemorates the reprinting of the digital marketing glossary 'Digitan'.

Tomohiro Ihara

"Digital Marketing Vocabulary Guide"[4]

Marketing

2021/02/02

How to Overcome New Employee Training During the Pandemic? [Digitan Reprint Commemorative Feature]

In 2020, amidst the COVID-19 pandemic, Dentsu Digital Inc.'s Yuta Yasuda tackled new employee training. We asked him what measures Dentsu Digital Inc. implemented when office attendance was difficult, and what plans they have for 2021. This interview commemorates the reprinting of the digital marketing terminology glossary 'Digitan'.

Yuta Yasuda

"Digital Marketing Vocabulary Guide"[4]

Marketing

2020/05/26

Introducing 'Digitan': The Ultimate Study Guide for Digital Marketing and Online Advertising. What's the concept behind it?

"Digital marketing terms are hard to understand!" If you work in marketing, advertising, or the web industry, you've probably felt this way at some point. To solve this problem, we created a book. This time, while introducing it, we'll explore why digital terms are so difficult and what countermeasures we can take.

Kazuhiro Hata

"Digital Marketing Vocabulary Guide"[4]

Marketing

2020/04/09

Reprinted within one month of release! Get your hands on this digital marketing "vocabulary book" today.

Digital marketing terms, filled with katakana and alphabet letters, can be a high hurdle for beginners. Introducing these "digital terms" in an easy-to-understand way, accompanied by cute illustrations, is Dentsu Digital Inc.'s planned book, "Digital Terms: A Digital Marketing Vocabulary Guide - 365 Important Words to Grasp Through Images" (published by Shoeisha).

Ryota Murayama, Kentaro Itonori

"Digital Marketing Vocabulary Guide"[4]

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