Note: This website was automatically translated, so some terms or nuances may not be completely accurate.
"Digital Marketing Vocabulary Guide" [1]Reprinted within one month of release! Get your hands on this digital marketing "vocabulary book" today.
Digital marketing terms are full of katakana and alphabet, making them a high hurdle for beginners. Introducing these "digital terms" in an easy-to-understand way with cute illustrations is Dentsu Digital Inc.'s planned book , "Digital Terms: A Digital Marketing Vocabulary Book - 365 Important Words to Grasp with Images " (published by Shoeisha).
To celebrate the reprint of this book, we present a comic by Kentaro Itomori, the illustrator of the book!
From the author, Ryota Murayama
Starting with fundamentals, it covers key terms across areas like data, regulations (GDPR, ITP), ad tech (including both advertiser and publisher sides), ad verification, and solutions.
While the terminology in this field is dominated by katakana terms and can seem daunting, each word compactly encapsulates various concepts. We hope this book proves useful to the many professionals working in advertising and marketing.
[Key Features of This Book]
・Simple explanations of frequently used digital marketing terms
・Illustrations alone help you grasp concepts
・Follows up on differences in meaning and usage between similar terms
・Includes an index for easy word and synonym lookup
・Includes English terms, useful for reading overseas sites or business trips
Was this article helpful?
Share this article
Newsletter registration is here
We select and publish important news every day
For inquiries about this article
Author
Ryota Murayama
TVer Inc.
Executive Officer, Head of Strategic Planning Office
After joining Dentsu Inc., he served as Head of the President's Office at VOYAGE GROUP Inc. before assuming his current position. At TVer Inc., he oversees the establishment of management foundations, organizational operations and improvement, and the formulation and execution of business strategies. He strives daily to achieve TVer Inc.'s organizational development and further realize discontinuous growth in both its services and business. Author of <a href="https://www.shoeisha.co.jp/book/detail/9784798160696" target="blank">"Digital Single</a>."
Kentaro Itonori
Dentsu Inc.
Customer Experience Creative Center
Art Director
Leveraging characters for diverse communication applications. In 2021, launched the "Character CX Solution" that combines technology with characters to enhance customer experiences. Continues to explore new character applications. Representative developed characters include Ponta for the Ponta points service, Nanana for TV Tokyo, and DANCE-K for the D-League.
