From now on, TV × Digital × OOH will be "visible"!
The OOH (Out-of-Home = outdoor advertising and transit advertising) sector is also undergoing major changes driven by data. Katsura Hamada from Dentsu Inc.'s OOH Division, Shun Maekawa from the same company's Data & Technology Center, and Ryota Murayama from Dentsu Digital Inc. explore the use of data across media platforms including TV, digital, and OOH.
Ryota Murayama, Shun Maekawa, Hamada Katsura
The World of OOH Through Data[2]
