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    Series「The Reiwa "New" Era! Where is the Media Society Headed?」

    #Books#Media#Data Analysis#Information Media White Paper#Dentsu Inc. Media Innovation Lab#Internet#app#smartphone#Motivation#Society#Advertisement
    若年世代にとっての広告の意義とは？
    Marketing
    2020/04/13

    What is the significance of advertising for the younger generation?

    This is the final installment of a series highlighting key content from the opening feature of the 'Information Media White Paper 2020'. Based on survey data, it explains what kind of media young generations welcome advertising on.

    Akira Miwa

    SeriesThe Reiwa "New" Era! Where is the Media Society Headed?[6]
    メディア環境の変化で若年世代の“社会観” はどう変わった？
    Marketing
    2020/04/06

    How have changes in the media environment altered the younger generation's "social outlook"?

    This series highlights content from the opening feature of the 'Information Media White Paper 2020'. This installment explores the "social outlook" held by the younger generation, focusing on how they perceive the societal impact of changes in the media environment.

    Akira Miwa

    SeriesThe Reiwa "New" Era! Where is the Media Society Headed?[6]
    若年世代の“メディア観”に迫る！
    Marketing
    2020/03/30

    Getting to the heart of the younger generation's "media outlook"!

    This series highlights key content from the opening feature of the 'Information Media White Paper 2020'. This installment reveals the media perspectives of younger generations based on survey findings about their motivations for media engagement.

    Akira Miwa

    SeriesThe Reiwa "New" Era! Where is the Media Society Headed?[6]
    女性はコミュニケーション、男性は動画のためにスマホを利用
    Marketing
    2020/03/23

    Women use smartphones for communication, while men use them for videos.

    This series highlights content from the opening feature of the 'Information Media White Paper 2020'. This installment takes a detailed look at how apps are used on smartphones, which play a vital role in internet usage.

    Mariko Morishita

    SeriesThe Reiwa "New" Era! Where is the Media Society Headed?[6]
    インターネットの主戦場は、「自宅内」かつ「スマホ」
    Marketing
    2020/03/12

    The primary battleground for the internet is "within the home" and "on smartphones."

    This series highlights content from the opening feature of the Dentsu Inc. Media Innovation Lab's 'Information Media White Paper 2020'. This installment examines where and how the internet is actually being used, based on data.

    Mariko Morishita

    SeriesThe Reiwa "New" Era! Where is the Media Society Headed?[6]
    有名人や知人のSNSがマスメディアに匹敵するパワーを持つ？
    Marketing
    2020/03/03

    Do celebrities' and acquaintances' SNS accounts hold power comparable to mass media?

    Dentsu Inc. Media Innovation Lab published the "Information Media White Paper 2020" (Diamond Inc.) in February. This edition visualizes media usage frequency by age group and organizes media usage trends from a slightly broader consumer perspective.

    Mariko Morishita

    SeriesThe Reiwa "New" Era! Where is the Media Society Headed?[6]

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