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    Series「Solve Management Challenges with Your Company Song! "Company Song Contest"」

    #Newspaper company#Company Song#Contest#Branding#Co-creation#Newspaper advertisement#Regional revitalization#Music#Regional Revitalization#Content#small and medium-sized enterprises#Business Support#Public Relations#Corporate Branding#movie#Anime#Video#Entertainment#Internal Communication#local government#Creative#Marketing#Purpose
    日本経済新聞社、社歌コンテストを続けて見えたこと
    Marketing
    2025/05/26

    "Reiwa-era Purpose Action": What Nikkei Inc. Saw by Continuing the Company Song Contest

    An interview with Shoko Murayama, who oversaw the 2025 edition of the NIKKEI Company Song Contest at The Nikkei, Inc., the contest's organizer. Dentsu Inc.'s Kohei Morimoto and Rumi Eguchi from the contest secretariat asked her about the "true feelings" companies express through their songs, the insights gained from connecting with employees' sentiments, and The Nikkei's commitment to this project.

    Kōhei Morimoto, Eguchi Rumi, Shoko Murayama

    SeriesSolve Management Challenges with Your Company Song! "Company Song Contest"[20]
    全社員参加の社歌動画 ゲットイットが社歌コンテストで得たもの
    Marketing
    2025/05/08

    "Company Song Video Featuring All Employees" What GetIt Gained from the Company Song Contest

    GetIt won the top prize in the Small and Medium-Sized Business Category and the Yasushi Mizutani Award at the NIKKEI Company Song Contest 2025, also placing second overall. What was the story behind creating the "company song video featuring all employees," which became a hot topic on TV and social media? We asked CEO Yuki Hirota and Project Manager Teppei Fujisawa.

    Eguchi Rumi, Hirota Yuki, Fujisawa Teppei

    SeriesSolve Management Challenges with Your Company Song! "Company Song Contest"[20]
    1300人で大合唱！？エフピコ、社歌コンテスト優勝の裏側
    Marketing
    2025/04/27

    A Massive Chorus of 1,300 People!? Behind F-PICO's Company Song Contest Victory

    FPICO won the Grand Prize for Corporate Songs and the Jury Prize awarded by Mr. Masazumi Yumikari at the NIKKEI Corporate Song Contest 2025. This marks their return to the top after a five-year hiatus since 2019. Dentsu Inc. content planner Kohei Morimoto, who launched the company song contest in 2016, spoke with F-PICO Chairman Morimasa Sato and Project Office Manager Hideto Kuramoto about this year's initiative.

    Kōhei Morimoto, Mamoru Sato, Hideto Kuramoto

    SeriesSolve Management Challenges with Your Company Song! "Company Song Contest"[20]
    社歌コンを支えるガリバーがレコードDMに込めた思い
    Marketing
    2024/10/20

    Company Anthem Contest 2025 Opens! The Thoughts Gulliver Poured into the Record DM Supporting the Event

    The Corporate Anthem Contest, a platform for experiencing corporate purpose. The application period has begun again this year. Gulliver, a sponsor starting with the 2024 contest, developed original record-shaped direct mail pieces specifically for past applicants and new applicants. Dentsu Inc.'s Rumi Eguchi, producer of the Corporate Anthem Contest, spoke with Gulliver President Shinichi Nakajima and planning manager Daisuke Inoue about the thoughts behind the DM.

    Eguchi Rumi, Shinichi Nakajima, Daisuke Inoue

    SeriesSolve Management Challenges with Your Company Song! "Company Song Contest"[20]
    社歌コンテスト上位2社に聞く企業課題にエンタメを活用する意義
    Marketing
    2024/07/22

    Top Two Companies in the Corporate Anthem Contest Discuss: What is the Significance of Using Entertainment to Solve Corporate Challenges?

    Representing the NIKKEI Company Song Contest Secretariat, Dentsu Inc.'s Kohei Morimoto interviewed Mr. Kenji Tanaka of the Kansai Geological Survey Association, winner of the Grand Prize in the "NIKKEI Company Song Contest 2024," and Mr. Kiyotaka Murai of Nojima, winner of the Second Prize. They discussed the background behind creating their company song videos, the reactions and changes following their awards, and the significance of utilizing entertainment to solve corporate challenges.

    Kōhei Morimoto, Kenji Tanaka, Kiyotaka Murai

    SeriesSolve Management Challenges with Your Company Song! "Company Song Contest"[20]
    「社歌」の本質的価値をアンケートとデータから読み解く
    Marketing
    2024/03/07

    Understanding the Essential Value of "Company Songs" Through Surveys and Data

    The "NIKKEI Company Song Contest 2024," celebrating its 5th anniversary, aims to invigorate internal and external communication within companies and organizations by using company songs as a starting point. Indeed, participating in the contest appears to have sparked positive changes across diverse companies and organizations, regardless of industry or size. We present insights into the business applications of company songs, derived from participant surveys and data.

    Kōhei Morimoto, Katsuya Teramoto

    SeriesSolve Management Challenges with Your Company Song! "Company Song Contest"[20]
    社歌が地域活性化の源泉に。日本栄養給食協会の挑戦
    Marketing
    2023/07/30

    Company Songs as a Source of Regional Revitalization: The Challenge of the Japan Nutrition School Lunch Association

    NIKKEI Corporate Anthem Contest: Japan Nutrition School Lunch Association, a top-tier school lunch service provider in Tochigi Prefecture, took second place in the second contest. What feelings were poured into the winning company anthem? And why did they support the contest as a sponsoring partner? Hirohira Morimoto, the Dentsu Inc. planner who initiated the contest, asked President Masayuki Hashimoto and Planning & Development Department Manager Seiko Irie.

    Kōhei Morimoto, Nariko Irie, Masayuki Hashimoto

    SeriesSolve Management Challenges with Your Company Song! "Company Song Contest"[20]
    枚方市、自治体として社歌コンテスト初優勝の裏側
    Marketing
    2023/04/23

    Behind Hirakata City's First Win as a Local Government in the Company Song Contest

    The finals and awards ceremony for the "NIKKEI National Company Song Contest 2023," which determines Japan's best company song, were held. From a total of 125 entries, Hirakata City won the "Grand Prize" and the "Yasushi Mizutani Award." To commemorate the award, a special interview was conducted with Mr. Keiyo Sugimoto and Mr. Yuki Matsui from the city's Public Relations and Promotion Division. Hirohira Morimoto, a planner at Dentsu Inc. and the contest's initiator, asked about their goals in creating the song, the process of entering the contest, and the response after winning.

    Kōhei Morimoto, Keiyo Sugimoto, Yuki Matsui

    SeriesSolve Management Challenges with Your Company Song! "Company Song Contest"[20]
    JOYSOUND社長に聞く、新サービスを生み出し続ける文化
    Management/Business
    2023/01/26

    30th Anniversary: JOYSOUND's Seriously Crafted Company Song!? President Mizutani on the Corporate Culture That Continues to Create New Services

    The "NIKKEI National Company Song Contest 2023" (commonly known as the Company Song Contest). Expectations are high for this year's event as a source of laughter and inspiration, a true form of "corporate entertainment." Supporting the Nikkei Company Song Contest since its very first edition is JOYSOUND (XING). We delve into the sentiments behind the song "JOYSOUND Let's Go!", created to commemorate JOYSOUND's 30th anniversary, the company's history of challenges, and the reasons behind its support for the contest.

    Kōhei Morimoto, Yasushi Mizutani

    SeriesSolve Management Challenges with Your Company Song! "Company Song Contest"[20]
    社歌なんて創っても、ビジネスは好転します。
    Marketing
    2023/01/12

    Creating a company song does improve business.

    This series introduces the companies, people, and insights encountered through the ongoing Company Song Contest (hereafter referred to as the Contest) that has been running since 2016. This time, we aim to address questions like "Is there any point in creating a company song these days?" and "The Contest looks fun, but does it actually help business!?" by summarizing the experiences of founder Kohei Morimoto over the past seven years.

    Kōhei Morimoto

    SeriesSolve Management Challenges with Your Company Song! "Company Song Contest"[20]
    “企業エンターテインメント”を進化させる視点とは？
    Advertisement
    2022/07/06

    Jun Mizutani and Natsuko Yokozawa Join the 'Company Song Contest'! What Perspectives Will Evolve 'Corporate Entertainment'?

    The "NIKKEI National Company Song Contest 2023." Year after year, its impact grows, making it a "corporate entertainment" event that has spawned numerous dramatic moments. This year, new judges include Jun Mizutani (former professional table tennis player) and Natsuko Yokozawa (comedian), while Nobuyuki Tanizawa (film producer/director) joins as content producer. We asked Hirohei Morimoto, the planner at Dentsu Inc. who launched the company song contest in 2016, about the deciding factors for these three individuals, who shine in their own unique ways, to join the project and their outlook.

    Nobuyuki Tanizawa, Kōhei Morimoto, Natsuko Yokozawa, Jun Mizutani

    SeriesSolve Management Challenges with Your Company Song! "Company Song Contest"[20]
    社歌コンテスト2023、テーマは多様性とストーリー性
    Management/Business
    2022/05/16

    Company Song Contest 2023: The Theme is Diversity and Storytelling

    The "NIKKEI National Company Song Contest" (commonly known as the Company Song Contest) determines Japan's best company song. For its 4th edition, the judging criteria and award lineup have been significantly updated, and new judges have joined the panel. What are the key evolutions for the 2023 contest? What are the underlying objectives and new benefits for participating companies? Hirohira Morimoto, the contest's initiator from Dentsu Inc., interviewed Keiichi Shibata from Nikkei Inc. (the contest organizer), Hatsu Teranishi and Chie Kato from XING (JOYSOUND) (special collaborators).

    Kōhei Morimoto, Teranishi Hatsu, Chie Kato, Keichi Shibata

    SeriesSolve Management Challenges with Your Company Song! "Company Song Contest"[20]
    社歌コンテスト最優秀賞！昭和女子大学、日本一の裏側
    Advertisement
    2022/03/29

    Company Anthem Contest Grand Prize! Behind the Scenes of Showa Women's University's Japan-Wide Victory

    The finals and awards ceremony for the "3rd NIKKEI National Company Song Contest," which determines Japan's best company song, were held. From among 142 entries, Showa Women's University won the "Grand Prize" and the "Ai Kawashima Award." To commemorate the award, Hirohiko Higa from the General Affairs Department and Hitomi Tezuka from the Public Relations Department were interviewed by Kohei Morimoto of Dentsu Inc., the contest's founder, about their goals in creating the song, the process of entering the contest, and the response since winning.

    Kōhei Morimoto, Higa Hideyuki, Hitomi Tezuka

    SeriesSolve Management Challenges with Your Company Song! "Company Song Contest"[20]
    “中小企業日本一応援”のココペリが、社歌コンテスト支える理由
    Marketing
    2021/07/19

    Why Cocopelli, Championing "Supporting Japan's Top SMEs," Supports the Company Song Contest

    The NIKKEI National Company Song Contest is now accepting entries for its third edition. This year, Cocopelli, whose mission is "Supporting Japan's Best SMEs," has joined as a sponsoring partner. We spoke with the company's CEO, Mr. Kondo, and PR representative Ms. Ima-Yasu about the appeal of SMEs and their vision that resonates with the company song contest.

    Kōhei Morimoto, Shigeru Kondo, Ayako Ima-Yasu

    SeriesSolve Management Challenges with Your Company Song! "Company Song Contest"[20]
    社歌が情景を創る。音楽から生まれる企業活動の可能性
    Management/Business
    2021/06/13

    Company songs create scenes. The potential for corporate activities born from music.

    Singer-songwriter Ai Kawashima continues to support the "NIKKEI National Company Song Contest" as its cheerleader. What did she feel upon encountering the many songs imbued with corporate aspirations? And what power of music becomes visible precisely now, when our taken-for-granted daily lives are shaken?

    Kōhei Morimoto, Ai Kawashima

    SeriesSolve Management Challenges with Your Company Song! "Company Song Contest"[20]

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