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Series「The DX Engine Driven by Treasure Data and Dentsu Inc.」

#Digital Marketing #Digital Transformation #Corporate Management #CRM #Creator #Dual Fan #UX #Data Analysis #Customer Experience #Personal Information #Data Business #Privacy Tech #Customer Success #Data Clean Room #Cookie-free

Marketing

2022/05/31

LINE, Treasure Data, and Dentsu Inc. Discuss the Role of Data Clean Rooms

LINE and Treasure Data present a series exploring marketing in the cookie-free era. This time, we discussed the current state of data clean rooms.

Shun Maekawa, Kohei Yamamori, Tokushige Wataru

The DX Engine Driven by Treasure Data and Dentsu Inc.[10]

Marketing

2022/03/14

The Potential and Applications of Data Clean Rooms

LINE and Treasure Data present a series exploring marketing in the cookie-free era. This time, Dentsu Inc.'s Shun Maekawa delves deeper into how to leverage data clean rooms.

Shun Maekawa

The DX Engine Driven by Treasure Data and Dentsu Inc.[10]

Marketing

2022/01/31

LINE, Treasure Data, and Dentsu Inc. Discuss The Present and Future of Data Partnerships in the Cookie-Free Era

We present a roundtable discussion featuring Mr. Wataru Tokushige of LINE, Mr. Kohei Yamamori of Treasure Data, and Mr. Shun Maekawa of Dentsu Inc., focusing on the themes of "First-Party Data Utilization as a Solution" and "Integration with Digital Platformer Data."

Shun Maekawa, Kohei Yamamori, Tokushige Wataru

The DX Engine Driven by Treasure Data and Dentsu Inc.[10]

Marketing

2021/06/04

What is the "use of data" that enables customer success?

Many companies share the sense of urgency that 'in today's era, we must focus on increasing LTV (Lifetime Value) rather than short-term sales.' But what specific mindset and KPI settings are required? Insights into the relationship between customer success and data emerged from a discussion between Satoshi Abe, who oversees DX support at Dentsu Digital Inc., and Yosuke Shigehara, who leads customer success at Treasure Data, a provider of customer data platforms.

Yosuke Shigehara, Satoshi Abe

The DX Engine Driven by Treasure Data and Dentsu Inc.[10]

2021/04/01

Challenges and Insights for Companies Facing "Personal Information Handling" in the DX Era (Part 2)

The handling of "personal information," which is essential for DX advancement. What are the challenges in advancing related projects, and where are the clues to solving them? From a legal perspective, lawyer Hiroyuki Tanaka, Kohei Yamamori of Treasure Data, which provides customer data platforms, and Shiki Imai of Dentsu Digital Inc., which provides comprehensive digital marketing solutions, will discuss these topics.

Imai Shiki, Hiroyuki Tanaka, Kohei Yamamori

The DX Engine Driven by Treasure Data and Dentsu Inc.[10]

2021/03/31

Challenges and Insights for Companies Facing "Personal Information Handling" in the DX Era (Part 1)

Imai Shiki, Hiroyuki Tanaka, Kohei Yamamori

The DX Engine Driven by Treasure Data and Dentsu Inc.[10]

Marketing

2020/12/11

What is the "Customer Experience Transformation" essential for Marketing DX?

The impact of the COVID-19 pandemic has brought challenges in the digital transformation (DX) domain to the forefront for many companies. We spoke with Treasure Data Evangelist Tsuyoshi Wakahara, Dentsu Inc. Marketing Producers Shigeta Misawa and Norifumi Watanabe about the purpose of Dentsu Inc.'s new service, the "Dentsu Digital Transformation Diagnosis" (DX Diagnosis), and the current state of DX.

Norifumi Watanabe, Shigeta Misawa, Tsuyoshi Wakahara

The DX Engine Driven by Treasure Data and Dentsu Inc.[10]

Marketing

2020/11/26

Creating emotionally resonant advertising creative through the synergy of data and messaging.

DX (Digital Transformation) is now an unavoidable theme for every business. The relationship between "creative" and "data" is no exception. Mr. Namikawa of Dentsu Inc. anticipates "a world where we don't operate mass media and digital separately, but instead create shared creative assets and deliver all creative content based on data, segmented throughout the entire funnel from top to bottom."

Susumu Namikawa, Kenko Horiuchi

The DX Engine Driven by Treasure Data and Dentsu Inc.[10]

Marketing

2020/11/12

Data utilization expands the realm of advertising creative.

The scope of DX application is extensive. Even in "creative"—the means of communication with consumers—the use of digital data is unavoidable. We asked three experts from Dentsu Inc. and Treasure Data, "What role can data play for creative?"

Susumu Namikawa, Miura Akihiko, Kenko Horiuchi

The DX Engine Driven by Treasure Data and Dentsu Inc.[10]

Marketing

2020/09/09

The reason corporate DX isn't progressing is because these "two engines" are missing!

Today, digital transformation (DX) is unavoidable for every company and every business. In the DX era, marketing requires two essential engines: a data foundation and customer experience.

Takashi Uozumi, Kazunari Takagi, Miura Akihiko

The DX Engine Driven by Treasure Data and Dentsu Inc.[10]

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