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Series「The true value of data analysis lies in "business growth"!」

#Big Data #Data Analysis #Digital Transformation #New Business Development #Data Clean Room #PDCA

2021/01/06

What challenges hinder Japanese companies from "using data for business growth"?

The typical data utilization framework in Japanese companies involves a disconnect between "data analysis" and "post-analysis actions." It is necessary to collaborate with "marketing science partners," including highly specialized data analysts, to circulate both PDCA cycles.

Hiroyuki Sato

The true value of data analysis lies in "business growth"![3]

Marketing

2020/11/06

Why are American companies able to leverage "data" for business growth?

Japanese companies are said to be failing to leverage the vast amounts of data they have painstakingly accumulated. How can they connect data directly to significant business growth? Tadashi Kawabe, who served as director of a data scientist team in the United States—the epicenter of data utilization—explains the differences in data usage between Japan and the U.S.

Tadashi Kawabe

The true value of data analysis lies in "business growth"![3]

Marketing

2020/09/16

Where does the true value of "data analysis," the key to Japanese corporate growth, lie?

BrainPad—renowned for its top-tier data analytics capabilities in Japan—and Dentsu Inc., which creates planning and creative work based on data. Two key figures discussed the challenges and solutions for Japanese companies leveraging data in the Always On era.

Tadashi Kawabe, Hiroyuki Sato

The true value of data analysis lies in "business growth"![3]

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