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    Series「Explore the Amazing World of YouTube Creators with UUUM」

    #SNS#Influencer#Dentsu Inc. Media Innovation Lab#Survey#Co-creation
    これからのYouTubeクリエイターとブランドのあり方
    Marketing
    2021/02/15

    UUUM + Dentsu Inc.'s Vision for the Future of YouTube Creators and Brands

    This series has explored why YouTube creators resonate with everyday viewers, sharing insights from our joint research project with UUUM. This time, we hear Mr. Ichikawa's perspective on the findings of that collaborative research project.

    dentsu Media Innovation Lab, Akira Amano, Shōichi Tamura, Yoshinori Ichikawa

    SeriesExplore the Amazing World of YouTube Creators with UUUM[4]
    YouTubeクリエイターとの“あるべき協働のかたち”とは
    Marketing
    2021/01/22

    Publicity Over Advertising: The Ideal Form of Collaboration with YouTube Creators

    This series has explored why YouTube creators resonate with consumers, drawing on findings from our joint research project with UUUM. This installment examines the solution capabilities of YouTube creators through a discussion with UUUM's Yoshinori Ichikawa.

    dentsu Media Innovation Lab, Akira Amano, Shōichi Tamura, Yoshinori Ichikawa

    SeriesExplore the Amazing World of YouTube Creators with UUUM[4]
    脳波計測で分かったYouTubeクリエイターの引き付ける力
    Marketing
    2021/01/12

    Brainwave measurements reveal YouTube creators' power to captivate

    YouTube videos are often said to be "effective," but what exactly do they influence and how? To unravel this mystery, we conducted an affective evaluation using "brain waves" with the cooperation of UUUM, which represents many YouTube creators.

    dentsu Media Innovation Lab, Yoko Kibata

    SeriesExplore the Amazing World of YouTube Creators with UUUM[4]
    強みは“信望性”。YouTubeクリエイターのすごさを考える
    Marketing
    2020/10/01

    The strength of influencers lies in their "credibility." Considering the power of YouTube creators

    Why are YouTubers accepted by consumers? To understand the reasons, UUUM Inc. and Dentsu Inc. conducted a joint survey. This time, we share insights from a survey on influencer impact conducted at the end of 2018.

    dentsu Media Innovation Lab, Akira Amano

    SeriesExplore the Amazing World of YouTube Creators with UUUM[4]

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