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Series「"Social Hunting" Captured from Social Media」

#Planning #Insight #SNS #Social Listening #idea

2021/03/05

8 Approaches to Convert Social Issues into Ideas

Social hunting is a new method for discovering issues that companies and brands should address. So, how do you generate ideas for solutions from there? This time, we introduce eight approaches that can spark ideas.

Yusuke Matsuo

"Social Hunting" Captured from Social Media[2]

Marketing

2020/10/27

Insights are shifting from an era of "listening" to one of "hunting." The case for "Social Hunting."

Social Hunting is a coined term derived from the concept of "hunting" or capturing tweets from social media that are useful for corporate or product communication. It focuses on the content of the voices, not their volume.

Tsurugaoka Yamato

"Social Hunting" Captured from Social Media[2]

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