A Major Transformation in Brand Business! What Are the Three Keys to D2C Inc. Success?
D2C Inc. (Direct To Consumer Inc.) is a business model where companies or individuals sell products and services directly to consumers via their own websites, bypassing retail stores and distributors. While many people simply understand it as "a business that sells its own products primarily through online retail, leveraging digital advertising and CRM," its essence lies in three key points: "resonance with a brand's worldview," "returning profits to users," and "the viral reach of social media influencers."
Kenta Izumi
The Essentials of D2C Inc. Brand Development[2]
