Series「Getting to the Core of the Athlete Business」

I'll take the reins. ~The CXOs Supporting the Athlete CEO Speak Candidly~

December 9, 2020. As part of the 'Athlete Brains' project, which creates new businesses based on athletes' insights, an internal Dentsu Inc. webinar titled 'Athlete × Business: Current Status and Future Potential' was held. This series, linked to the first and second parts of the webinar, aims to sharply examine the essence of athlete business revealed through the webinar, along with the true feelings and ambitions of those driving it, from an editor's unique perspective. In this second part, we delve into the "present" and "future" of athlete business by examining the efforts of two CXOs supporting a prominent athlete CEO.

Hibi Akimichi, Kohei Shiraishi

Getting to the Core of the Athlete Business[2]

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