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Series「That might just be your own arbitrary assumption, you know? Practice interpreting things without being bound by someone else's "correct answer."」

#Books #Copywriter #Problem Solving #Creative #Ideation Method

2022/08/12

To protect yourself, cultivate a calm mind through "active passivity."

This year, news that surpasses imagination keeps pouring in. New information rains down on our smartphones every moment. If we simply absorb it all, our emotions become unsettled and we grow weary. Sometimes, we need to properly step away from the information. And when we decide to engage with it, I suggest handling it with an "active receptivity," interpreting as we go.

Kotaro Abe

That might just be your own arbitrary assumption, you know? Practice interpreting things without being bound by someone else's "correct answer."[7]

Creative

2022/03/09

In times of change, return to your roots. A copywriter's approach to interpreting "your own work."

The work you chose yourself. Your feelings toward that work change day by day. Now, consciously choose your words for the work you deliberately selected. In your busy daily life, make time to turn your attention to your own thoughts. By building on this, I believe you can create days you can live with satisfaction. I wrote about methods for interpreting your present, past, and future in my book, "Hey, That Might Be an Arbitrary Assumption!" Please take a look. I truly believe you'll find hints there that lighten your heart and make you look forward to tomorrow.

Kotaro Abe

That might just be your own arbitrary assumption, you know? Practice interpreting things without being bound by someone else's "correct answer."[7]

Creative

2022/01/19

Your New Year's resolution can be just one kanji character.

Every year at the end of the year, a kanji character is chosen to symbolize the year's social climate. Conversely, what kind of year would you like this year to be? Please tell us your desired kanji character in one character.

Kotaro Abe

That might just be your own arbitrary assumption, you know? Practice interpreting things without being bound by someone else's "correct answer."[7]

Creative

2021/12/20

Why interpreting "dislike" can actually make you feel better.

Hello, I'm copywriter Hirotaro Abe. What does "liking" mean to you? Over the past few years, it feels like the word "liking" has become a key phrase. Many of you have probably seen messages like "Live by doing what you love" or "Turn your passion into your job." When I think about what "passion" actually means in this context, I don't believe it's about doing whatever you want, freely and without restraint. I think examining your passion means being honest with your own feelings.

Kotaro Abe

That might just be your own arbitrary assumption, you know? Practice interpreting things without being bound by someone else's "correct answer."[7]

Marketing

2021/10/07

How to interpret your name as a compass for life.

By the way, have you ever heard from your parents about the origin of your name? It's often said that "a name is the first gift given to a child." In other words, you could say that the very first thing we receive in life is our "name." In this series focused on the theme of "interpretation," I want to encourage you to think about your own name without taking it at face value.

Kotaro Abe

That might just be your own arbitrary assumption, you know? Practice interpreting things without being bound by someone else's "correct answer."[7]

Marketing

2021/09/07

Why not go with "positive interpretation"?

From copywriter Hirotaro Abe's new book, "Hey, That Might Be an Arbitrary Assumption? Practicing 'Interpretation' Unbound by Someone Else's 'Right Answer'." Precisely now, when we're tempted to shackle ourselves with the notion that "it has to be this way," I'll share a way of interpreting that allows you to affirm yourself.

Kotaro Abe

That might just be your own arbitrary assumption, you know? Practice interpreting things without being bound by someone else's "correct answer."[7]

Marketing

2021/08/27

There is no such thing as fact. Only interpretation exists.

The book "Hey, That Might Just Be Your Own Assumption! Practicing 'Interpretation' Without Being Bound by Someone Else's 'Right Answer'" is a guide to gently embracing the anxieties and worries that flood an unpredictable era by changing your "interpretation," and to pulling your own satisfying way of life closer. In this series, we'll introduce ways to shift your perspective—something only a copywriter can do—along with concrete examples.

Kotaro Abe

That might just be your own arbitrary assumption, you know? Practice interpreting things without being bound by someone else's "correct answer."[7]

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