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Series「Boost your brand value through collaborations with anime characters!」

#Content #Anime #Character #Intellectual Property

2022/03/16

Nippon TV × Fuji TV. Why did the astonishing Lupin collaboration become a reality?

What exactly is the appeal of the "collaborations and tie-ups with anime characters" we see so often these days? How do they help solve corporate challenges? This time, we invite the key figures behind the anime-live action, Nippon TV-Fuji TV "Double Pan" collaboration that astonished all of Japan to explore the possibilities of the content business.

Naoto Inaba, Masaki Shioda, Junzen Kosugi

Boost your brand value through collaborations with anime characters! [2/2]

Management/Business

2022/01/28

Attack on Collaboration! What are the key points for communication using anime and characters?

What exactly is the appeal of the "collaborations and tie-ups with anime characters" we see so often these days? How do these partnerships help solve corporate challenges? Examining tie-up examples from the anime "Attack on Titan," Kitao from Dentsu Inc., who handles "Attack on Titan," unravels the crucial "points" for successful collaborations between companies/brands and anime works.

Yuka Kitao

Boost your brand value through collaborations with anime characters! [1/2]

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