Considering the Essence of Advertising Effectiveness with a Causal Inference Researcher
Regarding Dentsu Inc.'s long-standing research on "advertising effectiveness verification using causal inference," Keio University Researcher Tomoshige Nakamura, who serves as an advisor, and DENTSU CROSS BRAIN INC.'s Hiroki Nagata will discuss the topic.
Nagata Daiki, Tomofumi Nakamura
How Will Data Science Transform Business?[1]
