Retail media will undergo its own unique evolution in Japan.
In Part 1 of this series, we explained the basics of retail media. Following Part 2, Part 3 features a roundtable discussion with three individuals at the forefront of retail media. How will retail media, which has seen rapid growth in North America, evolve in Japan? They share their perspectives based on the latest insights.
Katsumasa Yagi, Katsuki Sugiura, Shun Iba
Retail Media Transforms Marketing[3]
