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Series「The Cutting Edge of Data Marketing for Entertainment Content」

#Content #Data #Entertainment #Marketing #Anime

2023/10/30

Data Analysis × Unrestrained Creativity. Why "Salaryman Thomas" Went Viral

We present a roundtable discussion between representatives from Sony Creative Products' Marketing Department and Dentsu Inc. Data & Technology Center regarding promotional strategies for the new series of "Thomas the Tank Engine."

Seigo Asakura, Hiroyasu Ito, Yuuta Sawada, Masuda Shuto

The Cutting Edge of Data Marketing for Entertainment Content [2/2]

Digital/Technology

2023/10/23

Can you predict the next big thing in content!? What is the "Dentsu Inc. Content MAP"?

We will introduce data marketing in the content field, including anime, manga, music, and games, in a series of articles.

Kiyota Sōya

The Cutting Edge of Data Marketing for Entertainment Content [1/2]

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