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Series「OODA Loop Branding」

#Branding #CM #Creative #OODA #small and medium-sized enterprises #idea

2024/07/18

Planned Happenstance Theory: How an 18-Year-Old Girl Became a non-no Model

Kazune Sato, currently active as an exclusive model for non-no and as a talent. As she reflects on her journey to where she is today, we delve deep into the mindset needed to thrive in the coming era—including adaptability to change and an adventurous spirit that embraces challenges without fear of risk.

Aaron Zoo, Kazune Sato

OODA Loop Branding [4/4]

Marketing

2024/04/22

The "Town Factory Watch" Recognized by Switzerland Itself ~Uncovering the New Luxury Strategy Emerging from the Downtown Area!~

This series explores the appeal of the "OODA" decision-making model, which guides solutions to the rapidly changing challenges of modern business. Continuing from the previous installment, we present a conversation between Jiro Katayama, founder of the watch brand "Otsuka Lowtech" that captivates fans worldwide from the downtown area of Otsuka, Tokyo, and Aaron Zu, a business development producer. What is the appeal of the products crafted by Otsuka Lowtech, and what "new luxury strategy" can be glimpsed through their manufacturing process?

Aaron Zoo, Katayama Jiro

OODA Loop Branding [3/4]

Marketing

2024/04/15

A Car Designer Transforms into an "Independent Watchmaker." ~ The Down-to-Earth Watchmaker's Adaptive OODA Tactics! ~

This series explores the appeal of the "OODA" decision-making model, which guides solutions to the rapidly changing challenges of modern business. This installment features Jiro Katayama, founder of the watch brand Otsuka Lowtech. The high-quality, uniquely individual products born from his small factory in Otsuka, Tokyo, have garnered overwhelming orders from around the world, far exceeding production capacity, captivating even the most discerning watch enthusiasts. The brand concept of Otsuka Lowtech and Mr. Katayama's approach to craftsmanship appear to share common ground with OODA.

Aaron Zoo, Katayama Jiro

OODA Loop Branding [2/4]

Marketing

2023/11/21

Sakura Inoue's Eyebrow Trim Explained Through OODA!? What Is the "Unconventional Strategy" Expanding Her Talent Career Possibilities?

Talent Sakura Inoue gained significant attention in 2020 when she underwent her first-ever eyebrow trimming as part of a TV program project, leading to further expansion in her activities. What insights emerge when we analyze this action and transformation through a business lens centered on the OODA loop? Aaron Zu, Business Development Producer at Dentsu Inc., explains.

Aaron Zoo, Sakura Inoue

OODA Loop Branding [1/4]

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