Series「Changes in Consumers' Lives Revealed by 20 Years of Tracking Surveys: Mobile Phones and Smartphones」

Mobile Phones and Smartphones in Daily Life: Insights from a 20-Year Tracking Study

We present Dentsu Inc.'s mobile market tracking survey, conducted over 20 years and totaling 120 surveys, along with the shifts in consumer attitudes and behaviors revealed by the findings.

Kentaro Yoshida

Changes in Consumers' Lives Revealed by 20 Years of Tracking Surveys: Mobile Phones and Smartphones[1]

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