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Series「Information Media White Paper 2025: New Horizons in Communication Shaping the Future」

#Media #Consumer Awareness Survey #Information Media White Paper #Dentsu Inc. Media Innovation Lab #Advertisement #Marketing #favorite

「最も推し」の推し活にかける時間と消費の”エンゲル係数”※圧倒的に高いのは・・・・・・・・・

Marketing

2025/10/28

In an era where nearly half have a "favorite," what perspectives are essential for advertising and marketing?

This series introduces content from the opening feature of the "Information Media White Paper 2025." This installment explains the findings and implications from a survey conducted by Dentsu Inc. in September 2024 regarding "favorite activities" and media usage. It explores the impact of having a "favorite" on media exposure, as well as its influence on overall consumption and well-being in daily life.

dentsu Media Innovation Lab, Hasegawa So

Information Media White Paper 2025: New Horizons in Communication Shaping the Future[2]

2025/08/05

As media undergoes a period of profound transformation, what media do people rely on?

The "Information Media White Paper 2025" was published on April 23. This series introduces parts of the content from its opening feature. This installment explores how people engage with media, based on the question: "Amid increasing media diversity, what media do people 'rely on'?"

dentsu Media Innovation Lab, Mariko Morishita

Information Media White Paper 2025: New Horizons in Communication Shaping the Future[2]

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