In an era where nearly half have a "favorite," what perspectives are essential for advertising and marketing?
This series introduces content from the opening feature of the "Information Media White Paper 2025." This installment explains the findings and implications from a survey conducted by Dentsu Inc. in September 2024 regarding "favorite activities" and media usage. It explores the impact of having a "favorite" on media exposure, as well as its influence on overall consumption and well-being in daily life.
Hasegawa So
Information Media White Paper 2025: New Horizons in Communication Shaping the Future[2]
