Young people who "want to engage more but can't take that step." The current state of workplace communication where people pass each other by.
Dentsu Inc.'s Youth Research Department conducted its first large-scale survey in two years, focusing on high school students, university students, and young professionals in their first to third years of employment. Based on these results, we created "Youth Insight Knowledge 2025," which unravels the values of young people. This time, we introduce part of the knowledge born from the survey, "The True Feelings of Seniors and Juniors Passing Each Other By," while offering hints to update workplace communication.
Oshima Yoshika
Dentsu Inc. Wakamon: "Youth Knowledge: Everything You Need to Know"[4]
