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    Series「Dentsu Inc. Wakamon: "Youth Knowledge: Everything You Need to Know"」

    #Marketing#Youngster#young people#Survey#Generation Z#TV#Media#SNS#Insight#Communication#Work
    すれ違う先輩と後輩の本音
    Marketing
    2025/10/21

    Young people who "want to engage more but can't take that step." The current state of workplace communication where people pass each other by.

    Dentsu Inc.'s Youth Research Department conducted its first large-scale survey in two years, focusing on high school students, university students, and young professionals in their first to third years of employment. Based on these results, we created "Youth Insight Knowledge 2025," which unravels the values of young people. This time, we introduce part of the knowledge born from the survey, "The True Feelings of Seniors and Juniors Passing Each Other By," while offering hints to update workplace communication.

    Oshima Yoshika

    SeriesDentsu Inc. Wakamon: "Youth Knowledge: Everything You Need to Know"[4]
    若者まるわかりナレッジ’25　#03自己肯定感篇
    Marketing
    2025/09/30

    If I fail, it's over... Young people desperately protecting their "shaky self-esteem"

    This series introduces findings from Dentsu Inc. Youth Research Department surveys. This installment focuses on young people's "self-esteem." How do they engage with self-esteem, and how does this manifest in their interactions with others? What do they seek from adults and society? We interpret the survey results.

    Nakajima Yahime

    SeriesDentsu Inc. Wakamon: "Youth Knowledge: Everything You Need to Know"[4]
    「信頼できる情報源はない」と感じる若者。メディアのあり方は？
    Marketing
    2025/08/20

    Young people who feel "there are no reliable sources of information." What should the future of media look like?

    Dentsu Inc. Youth Research Department conducted a large-scale survey focusing on high school students, university students, and young adults in their first to third years of employment. Based on the survey results, we explore young people's relationship with media.

    Takuya Yuki

    SeriesDentsu Inc. Wakamon: "Youth Knowledge: Everything You Need to Know"[4]
    「感情汚染回避」と「人間回帰」。若者の新たな行動価値観
    Marketing
    2025/08/13

    "Avoiding Emotional Contamination" and "Returning to Humanity": Deciphering Young People's New Behavioral Values

    Dentsu Inc. Youth Research Department conducted a large-scale survey primarily targeting high school students, university students, and young adults in their first to third years of employment. This series introduces findings from the survey.

    Oshima Yoshika

    SeriesDentsu Inc. Wakamon: "Youth Knowledge: Everything You Need to Know"[4]

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