Note: This website was automatically translated, so some terms or nuances may not be completely accurate.

Series「Insights from Overseas Residents in Their 15th Year: Japan Brand Survey 2025」

#Insight #Tourism #Inbound #Japan Brand #Regional revitalization

2025/10/28

Traveling between cities and rural areas is becoming a new highlight of Japan travel. Three perspectives to encourage inbound travel to regional areas.

The Japan Brand Survey is a large-scale overseas survey developed by Dentsu Inc. and launched in 2011. Its purpose is to understand the perceptions and actual behaviors of overseas residents regarding Japan as a whole, including inbound tourism, regional revitalization, the food sector, Japanese products, content, values, lifestyles, and social trends.

Usui Kenta

Insights from Overseas Residents in Their 15th Year: Japan Brand Survey 2025[2]

Marketing

2025/08/25

The Expanding and Deepening World of the Japan Brand

Launched in 2011, the Japan Brand Survey is Dentsu Inc.'s proprietary knowledge base initiative that regularly gauges the awareness and actual behavior of overseas residents regarding the Japan brand as a whole. This encompasses areas such as inbound tourism, regional revitalization, the food sector, Japanese products, content, values, lifestyles, and social trends.

Li Shunshi

Insights from Overseas Residents in Their 15th Year: Japan Brand Survey 2025[2]

Most Liked Articles

No most liked articles