Series「Taking on the Japanese Market! What's the Success Formula for Foreign Companies?」

How did the American educational app "Duolingo" enter and succeed in the Japanese market?

Duolingo, an app born in the US. Starting from a state of near-zero awareness in Japan, it became the most downloaded educational app through a meticulous media strategy and creative power unique to Japan. We look back on this journey with Sho Mizutani, Head of the Japanese Market.

Sho Mizutani, Taichi Arakawa, 奥野 圭亮

Taking on the Japanese Market! What's the Success Formula for Foreign Companies?[1]

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