From “Reaching” to “Being Chosen”: What Is Media Strategy in the AI Era?
We are moving toward a world where AI learns from and organizes countless pieces of information and content from around the globe, providing each individual with the optimal answer.Consumers no longer need to actively seek out information themselves. Information disseminated by companies is first vetted by the consumer’s “AI agent”—a gatekeeper—which determines whether it reaches the consumer’s eyes. The premise of “how to deliver it” is crumbling. Now, the question “Is this a brand that will be chosen by AI?” is becoming the starting point for planning.
Isao Asada
Information Media White Paper ~ The Forefront of Planning 2026: “Connection Planning in the AI Era” ~ [1/1]
