On May 16, Dentsu Inc.'s overseas headquarters, Dentsu Aegis Network, announced it had reached an agreement with the shareholders of Mexico's integrated advertising agency Arrechedera y Claverol (AC) to acquire 100% of its shares.
Founded in 2007, AC provides comprehensive advertising communication services, including advertising strategy development, integrated creative campaigns, branded content※1, social listening, and software solutions. With 110 employees, it is one of Mexico's leading independent advertising agencies. Recognized as "Agency of the Year" three times at various Mexican advertising festivals, AC has particular strength in services integrating digital capabilities and is highly regarded by both domestic and multinational companies.
Following the acquisition, Dentsu Inc. will integrate AC into the network of mcgarrybowen, one of the group's nine global network brands and a creative agency. By fostering collaboration with other group companies, Dentsu Inc. aims to accelerate its growth strategy in Mexico, the second-largest advertising market in Latin America after Brazil.
※1 Content that conveys and spreads brand messages, even if not in the form of traditional advertising.
【AC Company Overview】
Company Name: Arrechedera y Claverol (AC)
Headquarters: Mexico City
Established: February 2007
Revenue: 78.9 million Mexican pesos (approx. 470 million yen) (fiscal year ended December 2015)
Representative:
Juan Claverol (Co-Chairman, Business and Client Development Director)
Sebastian Arrechedera (Co-Chairman, Creative Director)
Miquel Daura (Managing Director)
Number of Employees: 110
Business Description: Provides comprehensive advertising communication services
Dentsu Inc. News Releasehttp://www.dentsu.co.jp/news/release/2016/0516-008787.html
