The Obsessively Clean "Clean Detective" at the Scene Is his partner a "rolling ball"?

White Plus, operator of Japan's first fully online dry cleaning service "Lenet," held a press conference on April 24th at DDD Aoyama Cross Theater in Shibuya, Tokyo, to announce its new advertising character. The service collects clothing via courier after online reservations and delivers it back home after cleaning. President Takayuki Inoshita stated, "We pursue convenience, quality, and price, and our membership has already surpassed 60,000," revealing the appointment of actor Shinobu Sakagami, known for his fastidiousness, as the new advertising character.

In the TV commercial "The Clean Freak Detective, Martyrdom" edition, Sakagami plays a detective who gets shot by a criminal, seemingly on the verge of martyrdom? Unable to tolerate his soiled shirt, he regains his senses and introduces Rinetto in a comical scene. In the "Midnight" edition, he plays a detective who is so meticulously clean that he wipes away even fingerprints and dying messages. His signature line, delivered while dashingly shedding his shirt, is "Alright, time for cleaning!"

On stage, President Inoshita presented Sakagami with his character appointment certificate, followed by a firm handshake. Sakagami, equipped with a cleaning roller instead of a gun, declared his resolve: "I can't leave this role to someone who's only half-hearted about cleanliness." He expressed feeling "extremely uplifted" about his first commercial appearance in nearly 30 years and the fun content. He also promoted the brand, noting from his experience searching for cleaning shops near his home, "I actually realized Lenet is the closest 'shop'." The commercial will air sequentially starting April 25th and can be viewed on the official website ( lenet.jp/keppeki/). Anticipation is high for the future exploits of the Clean Freak Detective.