Lifenet Insurance, which primarily uses the internet as its sales channel, began rolling out new TV commercials starting May 2nd. These introduce the renewed term life insurance "Insurance for Your Family" and the newly launched whole life medical insurance "New Insurance for Yourself Ladies," featuring actress Misako Renbutsu, active in TV dramas and films.
In the "Family Restaurant" edition, Renbutsu suddenly appears before a family who pressed the chime to order. Smiling at the surprised family, she points to a computer screen and recommends an even more affordable insurance quote. In the "Bus" edition, Renbutsu suddenly appears next to a housewife who pressed the stop button, introducing medical insurance for women. Both editions emphasize how easy it is to get quotes via smartphone or computer, with Renbutsu's refreshing smile leaving a strong impression.
The commercials can be viewed on the company's website ( www.lifenet-seimei.co.jp/cm/ ).