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US-based ★ Facebook Adds TV Show and Music Recognition Feature Second-screen competition intensifies
Facebook announced the addition of TV show and music recognition features. Using the device's microphone, it can identify the TV show, movie, or music a user is currently watching or listening to, and users can post about it directly.
For TV shows, it can identify the specific season and episode being watched from content spanning 160 channels. The company touts that "users can avoid spoilers from friends until they finish watching." For music, it identifies the song and posts the title along with a 30-second sample. Addressing privacy concerns, Facebook emphasizes that users can choose whether to use the new feature and that no audio data is collected. For now, it will only be available in the US.
Regarding online conversations related to TV viewing (social TV), Twitter acquired SecondSync, a company specializing in social TV analytics, in March. Tumblr also released data highlighting its advantage over Twitter, indicating the competition for second-screen share is heating up.
Source: Ad Age
Facebook Adds Audio Matching to Get You Posting More About TV
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