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Singapore-based ★ AFX, Asia's Largest Fashion Event, Held
Singapore hosted Asia's largest fashion event, "Asia Fashion Exchange 2014" (AFX), from May 12th to 18th. This marked its sixth iteration. Through this event, Singapore aims to showcase its appeal as Asia's fashion leader.
AFX is a public-private initiative comprising four major events: the Audi Fashion Festival, a glamorous runway show featuring top global designers and brands; Blueprint, an international trade fair gathering over 100 brands and hundreds of buyers worldwide; the Asia Fashion Summit, a business conference for fashion industry professionals; and Audi Star Creation, a contest to discover emerging young designers. During the event, numerous industry professionals visited Singapore from overseas.
The Singapore Tourism Board, the organizing group, aims to attract tourists and fashion industry professionals by establishing Singapore's presence as a central hub in the Asian fashion market through hosting this fashion event.
Fukuoka and PARCO also held fashion shows
From Japan, the Fukuoka Asian Fashion Hub Promotion Council (FACo), established by Fukuoka Prefecture, the city, the Chamber of Commerce and Industry, and related industries, and PARCO participated in the event, each holding their own fashion show.
FACo proposed collaborations between local apparel manufacturers and anime/idol groups, as well as fashion brands created by local reader models. It is rare for a local government to hold a fashion show overseas as part of its external outreach through public-private partnerships.
Parco presented the latest collection show for the brand "Dress Camp," which closed last year's Tokyo Collection. The brand entered the Asian market eight years ago and has seen "explosive" growth, particularly in the last year. A Parco representative stated, "Brands with a strong commitment and conviction to craftsmanship are finding it increasingly difficult to sustain their business solely in the Japanese market. We will continue to support them by leveraging our locally cultivated networks to help expand their sales channels overseas."
(Photo by NNA)
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