Launch of "Dentsu EC station," an inventory-free e-commerce platform.

Dentsu Inc. will launch its "Dentsu EC station" e-commerce platform on June 16th for businesses seeking to sell character goods and other merchandise online. The service builds upon the experience and insights gained from "endema," an on-demand service for entertainment goods launched in October 2012.

While selling merchandise has become common as a strategy for utilizing proprietary content, launching an e-commerce site presents challenges such as inventory management, site operation, inventory risk, and staffing, making it difficult to implement easily. To address this, Dentsu Inc. developed the "Dentsu EC station" platform, which significantly reduces these various hassles and costs. It provides comprehensive support for operations, including customer service and product shipping, and enables "zero product inventory" through on-demand printing.

The main features of the "Dentsu EC station" e-commerce platform are as follows.

[Overview of the "Dentsu EC station" E-Commerce Platform]

■ "E-System 1": Comprehensive Support from Original EC Site Construction to Operation

We handle everything from building the basic e-commerce site (including servers, domains, and payment functions) to store operations, administrative support, and distribution center tasks. This enables hassle-free, low-cost, and rapid store launches.
Furthermore, it flexibly accommodates short-term "trial shops/antenna shops" for building a full-scale proprietary site, as well as "limited-time shops/limited-time sales" and "members-only sales" linked to campaigns.

■"E-Shikumi 2" Providing an "Inventory-Free" Made-to-Order Production Infrastructure

Our on-demand print infrastructure enables sales of diverse goods like smartphone cases, T-shirts, towels, and drinkware with "zero inventory." We also support "limited quantity/time sales" and "one-of-a-kind items." If "stock items" exist, we can store and sell them for you.
Even if you have your own e-commerce site but only want on-demand production, we can accommodate this with our "On-Demand Production Management Module," which integrates with existing e-commerce platforms.

■ "i-shikumi 3" Providing an Original Design Editing System

Buyers can create and purchase original products with freely customizable designs.
By embedding an "Image/Text Editing System" on your site, you can offer not only fixed designs but also on-demand "one-of-a-kind" original goods featuring names or favorite photos. Ideal for gift campaigns or event merchandise, we also provide content usage guideline checks.

【Dentsu EC station Website】 http://www.decstation.jp/

The first service utilizing this system, "Ponta Goods Factory" ( http://ponta.decstation.jp/ ), opens on June 16. It sells goods like iPhone cases, kids' T-shirts, and rubber stamps that allow design customization and name additions.

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