Dentsu Inc. Expands Licensing Business with Souvenir Goods Development for Mountain Climbers

Dentsu Inc. Tech leverages the planning and design capabilities of its creators to develop goods centered around souvenirs for mountaineers, expanding into a new licensing business.

New Brand "Yamasanka" Logo Mark

Against the backdrop of the recent hiking boom among younger generations, the brand "Yamasanka" was launched with the concept "Share the joy of mountains." It develops souvenir goods primarily targeting young hikers. For product development, the company's creators handle all planning and design. Manufacturing and sales are handled in partnership with Eiko Co., Ltd., with sales beginning at souvenir shops and hotels centered around the Northern Alps, such as Tateyama Kurobe and Norikura-dake, starting at the end of April this year. The lineup features fashionable and unique products, including pins with cute illustrations of motifs not found in conventional items, handkerchiefs printed with satellite photos of the 100 Famous Mountains, and summit T-shirts printed with the elevation and latitude/longitude coordinates of the peak. Going forward, the company aims to enhance its product range, expand sales outlets, and increase royalty revenue.

Pins  

Hundred Famous Mountains Handkerchief

 

For product details, visit: http://www.dentsutec.co.jp/Yamasanka/

Dentsu Inc. Tech News Releasehttp://www.dentsuinc.co.jp/news/2014/r0616.pdf