June 20th morning: A detour to Marunouchi Building? "2014 FIFA World Cup Brazil Public Viewing in Marunouchi"

         

During the 2014 FIFA World Cup Brazil (until July 14), the "Marucube" and "Marunouchi Cafe ease" on the first floor of the Marunouchi Building in Chiyoda Ward, Tokyo, are hosting the "2014 FIFA World Cup Brazil Public Viewing in Marunouchi" (Organized by the Marunouchi Public Viewing Executive Committee, Special Cooperation: Mitsubishi Estate, Sponsored by Sony Marketing).

A massive 180-inch screen has been set up at the venue, broadcasting 36 live matches from the entire World Cup tournament. Visitors can freely enjoy the public viewing on artificial turf, providing a comfortable viewing experience right in the heart of Tokyo. With the cooperation of Sony Marketing, three 85-inch "4K-compatible BRAVIA" TVs are also installed in the center of the venue, continuously showing live broadcasts and World Cup-related footage.

On June 15th, when the Japan vs. Ivory Coast match was broadcast, supporters wearing Japan national team jerseys gathered. They watched the immersive footage, holding their breath as the match unfolded.
A public viewing will also be held for Japan's second match against Greece on June 20 (numbered tickets distributed from 5:00 PM the previous day).

The Next Generation Broadcasting Promotion Forum (NexTV-F) will conduct 4K test broadcasts of four Brazil tournament matches on the CS digital channel "Channel 4K." They will also cooperate with this public viewing event, recording and broadcasting Japan's first match against Ivory Coast and others at the venue, separate from the 36 official broadcasts.

 

Adjacent venue ease will sell light meals and beverages during the event. Inside, tablet devices will be available for rent, allowing visitors to experience the official FIFA World Cup 2014 video streaming digital platform "FIFA World Cup LEGENDS STADIUM 2014" ( legendsstadium.com/ ). Users can enjoy the World Cup anytime, viewing match highlights, checking real-time match statistics, and watching plays from every angle with 360-degree viewing.

 

The "Gyoko Underground Gallery" between Marunouchi Building and Shin-Marunouchi Building is also hosting the "AP World Cup Photo Exhibition 1930-20 'CELEBRATION OF FOOTBALL IN BRAZIL'" (until July 31). The uniforms of all 32 national teams participating in this tournament are also on display.

Official website: pv-marunouchi.com/

Related article on "LEGENDS STADIUM": dentsu-ho.com/articles/1281

Related article on "4K": dentsu-ho.com/articles/1257