Friday is a must-win day! Support messages keep pouring in

Friday, the 13th	14th (Sat) ①	14th (Sat) ②

 

The project using the wall of Dentsu Inc.'s headquarters building in Shiodome, Tokyo, to send blind emoji messages of support to the Japanese national team (SAMURAI BLUE) competing in the 2014 FIFA World Cup Brazil, continued beyond the first day, June 12th.

On the evening of the 15th, following the disappointing loss in the first match against Côte d'Ivoire, the words "Pride in Blue" were displayed. Subsequent messages, such as "Everyone is behind you" and "Raise the signal for counterattack," were projected to encourage the team ahead of their second match against Greece.

On the 19th, the day before the match, two messages were displayed: "Cheer them on with your voices" and "Pray for victory."
The content displayed is determined by the Japanese team's performance and the tournament's excitement level.
On the evening of the 20th, we hope to gaze upon the Dentsu Inc. Building while basking in the feeling of victory.

"Turn dreams into strength!" Go SAMURAI BLUE!

 

Related article: dentsu-ho.com/articles/1284/

15th & 16th (Sun & Mon)	17th (Tue)	18th (Wed)