Cannes Express Report 4★ Grand Prix Announcements for Cyber, Design, Product Design, Press, and Radio Categories

On June 18th, awards were announced across five categories: Cyber, Design, Product Design, Press, and Radio.

●Cyber Category

Three works received the Grand Prix. The first was Universal / Iamother's "Pharrell Williams - 24Hours of Happy" (produced by Iconoclast, Paris). This 24-hour long-form video was created to promote Pharrell Williams' hit song "Happy," which also became a topic of discussion in Japan. Filmed in Los Angeles over a full day and night, it features a continuous stream of famous and ordinary people dancing and singing along to the song. The movement spread across borders, with people worldwide posting their own performances, creating a chain reaction of "Happy."

The second is Volvo Trucks' "Live Test Series" (produced by Forsman & Bodenfors, Gothenburg). This series of unexpected tests, including "The Epic Split" (which has already won top awards at the New York Festivals, D&AD, and One Show), demonstrates the vehicle's high performance. It spread widely on social media. The idea was highly praised for its excellence in significantly elevating the appeal of the rugged truck.

Third is Chipotle Mexican, a U.S. Mexican food chain, with "The Scarecrow" (produced by Creative Artists Agency, Los Angeles). This marks their second Grand Prix win following the PR category. It was praised not only for the animation's high quality but also for its new development as a game, which contributed to strengthening the brand message.

Honda Motor Co., Ltd.'s "Sound of Honda / Ayrton Senna 1989," produced by Dentsu Inc., won two Gold and two Silver Lions. Within the Dentsu Inc. Aegis Network, Carat San Francisco, in collaboration with BBH New York, won one Gold, one Silver, and one Bronze Lion for three PlayStation series works. Carat London, in collaboration with BBH New York, won one Bronze Lion for Christie's Auction House "The Art People" won one Bronze, and Tourism Victoria's "Melbourne Remote Control Tourist," co-produced by Mitchell & Partners South Melbourne and Clemenger BBDO Melbourne, won four Bronze awards.

View the Grand Prix-winning work here → http://bit.ly/UN6156

Ad Age

Pharrell's 24-Hour 'Happy' Video, Chipotle's 'The Scarecrow' and Volvo's 'Live Tests' Take Cyber Grand Prix at Cannes

 

●Design Category

The Grand Prix went to the Bergen International Festival Brand Campaign (produced by Anti Bergen) for Norway's Bergen International Festival. The campaign was recognized for its power to evolve a single, small design motif—a musical note—into diverse applications, ultimately engaging a vast audience.

Among Dentsu Inc. produced works: Aoi Shokai's "MOTHER BOOK" (Grand Prix winner at the inaugural Lions Health) won 2 Gold and 1 Silver; Ad Museum Tokyo's "The Beautiful Black List" won 1 Gold and 1 Silver; Honda Motor Co., Ltd.'s "Sound of Honda / Ayrton Senna 1989" won one Silver and one Bronze; Ad Museum Tokyo's "Goal is the Gold" won one Bronze; Taisei Corporation's "140th" won one Bronze; Mainichi Shimbun's "NEWS BOTTLE!" won one Bronze, and HOTEL JAPAN's "HOTEL JAPAN" (co-produced by Mori/Dentsu Inc.) won one Bronze, resulting in a large number of awards.

View the Grand Prix winning works here → http://bit.ly/1nQoSWw

Creativity

Design Grand Prix Goes to Norwegian Music Festival Branding Campaign

 

●Product Design Category

The newly established category's Grand Prix goes to denim-focused fashion brand G-Star Raw's "Raw from the Oceans" (produced by G-Star Raw Amsterdam). Following Cyber, Pharrell Williams also appears here. This jeans collection, made from fibers recycled from plastic bottles discarded in the ocean, was curated by Pharrell Williams. It was highly praised for its beautiful form, functionality, innovation, and its contribution to environmental sustainability. The product is scheduled for release in September, and judging was based on product samples.

View the work here → http://bit.ly/1piv2QJ

Ad Age

Pharrell Williams' Recycled Plastic Fashion Wins Cannes' First Product Design Grand Prix

 

● Press Category

The Grand Prix went to British luxury department store Harvey Nichols' "Sorry I Spent it on Myself" (created by Adam & Eve DDB). This marks their second Grand Prix win, following their victory in the Promotions & Activation category.

View the work here (video only) → http://bit.ly/T3713v

Ad Age

Harvey Nichols' Selfish Holiday Campaign Nabs Second Cannes Grand Prix

 

●Radio Category

The Grand Prix went to South African energy drink Lucozade for its series of three works: "Teleconference," "Kids Party," and "Enrique Concert" (produced by Ogilvy&Mather Johannesburg).

View the work here → http://bit.ly/1lG4suJ

Creativity

Ogilvy Johannesburg Takes Radio Grand Prix for Lucozade Spot