Cannes Flash Report 3★ Media, Mobile, Outdoor Categories: Grand Prix Announcement

On June 17th, the Cannes Lions International Festival of Creativity announced awards across three categories: Media, Mobile, and Outdoor. Notable winning entries are listed below.

● Media Category

The Grand Prix went to Coca-Cola Peru's "Happy ID" (created by McCann, Lima). Despite an improving economy, Peru remained low in global happiness rankings. Coca-Cola's "Happy ID" campaign aimed to replace the stern photos on national ID cards with smiles. They installed "smile-required" photo booths at 30 locations nationwide, including government registration offices. As a result, within one month of the campaign launch, 90% of ID photos taken became "Happy IDs." The campaign also gained traction, being shared over 1.3 million times on social media. The strategy of engaging the government as a media partner was highly praised.

At the Dentsu Inc. Network, Otsuka Pharmaceutical's "POCARI MUSIC PLAYER" (produced by Dentsu Inc.) and Fiat's "Fiat Live Store" (produced by Agenciaclick ISOBAR Sao Paolo) both won Bronze.

View the Grand Prix-winning work here → http://bit.ly/1pf9QLm
Ad Age
McCann Lima, Coca-Cola Win Media Grand Prix for 'Happy ID'

 

●Mobile Category

Grand Prix: Nivea "Protection Ad" (FCB Brazil Sao Paolo).
On Rio de Janeiro's beaches, Nivea Sunkids sunscreen for kids protects more than just skin. Cut out a section of the magazine ad, wrap it around a child's arm, and download the linked app on your smartphone. If the child strays beyond the set distance, an alarm alerts you. Furthermore, when searching for the child, the radar-like design acts like a detector, showing whether you're getting closer or farther away. The campaign was recognized for its perfect integration of media, practicality, brand messaging, and TPO (Time, Place, Occasion).

At Dentsu Inc. Network, Kraft Foods' "Wake Up & Smell the Bacon" (produced by 360i) won Silver, and Rolex's "The Rolex Daytona Experience" (produced by firstborn) won Bronze.

View the Grand Prix-winning work here → http://bit.ly/1nOdD0P
Ad Age
Nivea Ad That Turns into a Kid-Tracker Wins Mobile Grand Prix

 

●Outdoor Category

Grand Prix: ANZ Bank "GAYTMs" (Whybin/TBWA Group Melbourne). For Sydney Mardi Gras, the gay and lesbian festival, they wrapped ATMs as "GAYTMs". Featuring a vibrant design adorned with rhinestones, sequins, and fur, it promoted diversity and acceptance, generating significant media coverage. Attention to detail extended to rainbow-colored receipts, and transaction fees were donated to gay and lesbian charities. The campaign was recognized for its courage in tackling a difficult yet crucial issue for humanity.

According to the judges, Honda Motor Co., Ltd.'s "Sound of Honda / Ayrton Senna 1989" (produced by Dentsu Inc.), which competed for the Grand Prix until the very end, won Gold and Bronze.

View the Grand Prix-winning work here → http://bit.ly/1fNPtg0
Creativity
Aussie Bank ANZ' 'GAYTMs' Win Outdoor Grand Prix