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"Ho-katsu" refers to...

The activities parents undertake to secure childcare for their children. In urban areas, the number of applicants for childcare centers often exceeds capacity, leaving many children on waiting lists. Consequently, many parents make significant efforts to improve their chances in the selection process, such as changing their employment conditions or moving closer to centers with easier admission.

While recognized as a social issue, no fundamental solution has been implemented, and the large number of children on waiting lists persists. Consequently, parents themselves are beginning to take action. Services targeting parents anxious about securing childcare for their children are gaining popularity.

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KizashiPedia

Dentsu Inc.

DENTSU SOKEN INC.'s "Dictionary" introduces "new words" capturing signs of change in consumers and society from a unique perspective. It also analyzes the focus points of these signs and their potential developments. Read for insights, discuss for conversation topics...

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