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KizashiPedia [6]"Kotaku Life"
What is "Kotaku Lifestyle"?
It refers to the lifestyle of people who, while not necessarily frequenting places like Akihabara or Nakano, possess a latent fan-like enthusiasm typical of otaku. Spots and marketing targeting them are gaining attention. Not only among otaku, but even among ordinary consumers, otaku culture is becoming more familiar through these spots and marketing approaches.
As otaku-themed spots and products accessible within their local areas increase, it's becoming easier to incorporate otaku culture into daily life. Business opportunities are emerging in various product categories—clothing, food, housing—through promotional tie-ins with otaku culture.
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DENTSU SOKEN INC.'s "Dictionary" introduces "new words" capturing signs of change in consumers and society from a unique perspective. It also analyzes the focus points of these signs and their potential developments. Read for insights, discuss for conversation topics...
