The winning entries for the "Code Awards 2014," a digital advertising and marketing award, have been decided.

The Grand Prix was awarded to Ebara Foods' "Amusement Park in Your Mouth," while Lotte's "Selfie 48" won the Public Best Award based on general voting.

 

 

Digital Advertising & Marketing's D2C Inc. has selected all 13 winning entries for the "Code Awards 2014 (*)".

This award program evaluated marketing communication cases implemented or launched between April 1, 2013, and March 31, 2014, utilizing various digital media. A panel of eight marketing specialists—including academics, creatives, and sales promotion experts—conducted the judging, selecting a total of 13 works, including the Grand Prix and other awards.

The judging resulted in "Amusement Park in Your Mouth" (Ebara Foods Industry) being selected as the Grand Prix winner of the "Code Award 2014". This campaign, targeting young mothers amid a trend of increasing vegetable-averse children, focused on creating opportunities for children to enjoy eating vegetables. It was recognized for two key points: providing a "virtual vegetable-eating experience" through a novel "eatable" website where users control games simply by moving their mouths in front of a computer; and the campaign event that "utilized bone conduction technology to make eating vegetables enjoyable."

Other awards included: "Best Effective" for "MUJI passport" (Ryohin Keikaku); "Best Branding" for "Our Yukiko-tan Project" (Megmilk Snow Brand); "Best Campaign" for "3D on the Rocks" (Suntory Holdings); and "Best Use of Media" for "Touchable Search" (Yahoo). Furthermore, "Selfie 48" (Lotte) was selected as the "Public Best" award, chosen by public vote.

This year's nominees featured numerous entries aiming to "blend digital and real-world experiences." There was an increase in works integrating digital into integrated marketing—a strategy growing in importance—to create new "experiences" for consumers. Reflecting on the "Code Awards 2014," Naoto Onzou (Professor, Waseda University School of Commerce), who served as the head judge, commented: "While the past few years have often focused solely on changes in consumer behavior driven by advances in information technology, it's clear that companies' utilization of information devices has also significantly increased. This means the points of contact between consumers and companies are now developing at a level previously unimaginable in traditional marketing."

Details of the entries and video content from parts of the award ceremony can be viewed on the Code Award official website ( www.codeaward.jp/ ).

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*The "Code Awards" originated from the "Mobile Advertising Grand Prix," held since 2002 to promote the healthy development and adoption of mobile advertising and marketing. In 2014, it expanded its scope to encompass all digital domains and was renewed as a comprehensive digital advertising and marketing award.

 

■Overview

Eligible Entries
Digital marketing communication initiatives utilizing digital technology for products or services provided by companies, brands, local governments, etc., implemented or launched between April 1, 2013, and March 31, 2014.

Judges
＜Chairperson＞
Naoto Onzou, Professor, School of Commerce, Waseda University
＜Judges＞
Naoki Ito, Creative Director at PARTY / Professor, Department of Information Design, Kyoto University of Art and Design
Naohiko Oikawa, Applied Predictive Technologies
Senior Vice President (Japan Representative)
Tomoyuki Sugiyama, President, Digital Hollywood University / Doctor of Engineering
Risa Tanaka, Director and Editor-in-Chief, Sendenkaigi Inc.
Tsuyoshi Natsuno, Specially Appointed Professor, Graduate School of Policy and Media Studies, Keio University
Takafumi Horie, Founder, SNS Inc.
Haruko Minagawa, TBWA 〵 HAKUHODO Inc.
Touchpoint Evangelist

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D2C Inc. News Release
http://www.d2c.co.jp/news/2014/20140710-1803.html