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"NEO Omiai" is...

A matchmaking service targeting seniors aged 50 and above. It represents a new trend in modern matchmaking. As the aging society impacts values surrounding marriage and increases the number of single seniors, attention is turning to their approach to finding partners.

TREND EYE(ヘッダー)

While many services provide meeting places with marriage in mind, this one focuses on the often overlooked middle-aged and older generation. The matchmaking for this age group, embodying the spirit of "there's no day younger than today," is characterized by the fact that once they actually take action, the time it takes to get married is significantly shorter than for younger generations. Many in this age group also have a "life reset mindset," making it a noteworthy market.

TREND EYE(フッター)
 

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KizashiPedia

Dentsu Inc.

DENTSU SOKEN INC.'s "Dictionary" introduces "new words" capturing signs of change in consumers and society from a unique perspective. It also analyzes the focus points of these signs and their potential developments. Read for insights, discuss for conversation topics...

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