The scent of "Fabreeze Premium Clip" captivated Saki Aibu, as portrayed by NON STYLE's Yusuke Inoue.

Product launch event guests: Saki Aibu, Yusuke Inoue (NON STYLE), Yuji Ayabe (PEACE)

P&G launched its new car-specific deodorizing air freshener, "Fabreze Premium Clip," featuring actress Saki Aibu as its image character. To commemorate this, a PR event was held on August 7 at Quest Hall in Harajuku, Tokyo, with guests Saki Aibu, comedians Yusuke Inoue (NON STYLE), and Yuji Ayabe (PEACE).

"Febreze Premium Clip" is a deodorizing air freshener that attaches to a car's air vent. Its features include adjustable fragrance intensity, a scent that evolves like perfume, and effects lasting up to 70 days. The lineup includes five scents: "Aqua Waltz," "Fresh Harmony," "Citrus Symphony," "Forest Concerto," and "Melody of Flowers."

Inoue: "Love involves all five senses."

Taking the stage were Inoue-san, ranked #1 "ugly" in the "Yoshimoto Handsome/Ugly Ranking 2014," and Ayabe-san, ranked #1 "handsome." The two competed in "My Premium Drive Date Showdown" to see who could win over Aibu-san. A driver's seat and passenger seat set was arranged on stage, where each performed a drive date scenario with Aibu-san.

Ayabe performed a handsome drive date, but Inoue, who used "Fabreeze Premium Clip" for the scent presentation, emerged victorious. Aibu explained her choice of Inoue, saying, "I was enchanted by the scent," to which Inoue declared his personal theory: "Love involves all five senses."

The TV commercial, titled "Captivating Scent," features Ms. Aibu as a woman working at a drive-thru who becomes captivated by the scent of "Fabreeze Premium Clip" and ends up with a stranger... a bold and comical storyline.

The product's giveaway campaign features Grand Prize A: "An invitation to a 'Premium Drive' with Saki Aibu" (one winner selected by lottery). Inoue and Ayabe expressed excitement about the possibility of the drive date becoming reality, while Aibu promoted it, saying, "I don't know who I'll get to go on a drive date with, but I'm looking forward to it." At the event's close, Inoue stated, "I hope you'll be 'Fab-mote' on your drive date," while Aibu concluded, "Use Febreze Premium Clip to captivate the girl you like."

The product website features campaign details and allows viewing of the TV commercial.
http://www.febreze.jp/premiumclip/