On August 1, two titles from the digital picture book series "Papa-ko Picture Books"*—co-produced by Yoshimoto Papa comedians and Dentsu Inc. creators—"COWCOW's Upside Down" and "Bye Bye Cat Bye"—were published in book form. Published by MPD.
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(Authors: Kenji Tada / Yoshi <COWCOW>, Composition: Natsuko Shimamori <DENTSU Inc., 1st CR Planning Bureau>, Illustrations: Kentaro Itomori <DENTSU Inc., 3rd Creative Planning Division 4>, ¥1,200 + tax, ISBN: 978-4-906969-21-0)
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(Author: Hanamaru Hakata <HANAMARU Hakata & Daikichi>, Composition: Akinari Kawabata <DENTSU Inc., Creative Planning Division 4>, Illustrations: Mio Oshima <DENTSU Inc., Creative Planning Division 4>, ¥1,200 + tax, ISBN: 978-4-906969-22-7)
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The fun wordplay picture book 'COWCOW's Backwards Words' introduces the reverse reading of familiar words with enjoyable rhythm and comedic punchlines. In 'Bye Bye Neko Bye', the cute yet slightly mischievous kitten "Nekomaru"—modeled after author Hakata Hanamaru—sets off on a journey of self-discovery away from his parents.
Buying the picture book comes with a free app version, allowing you to enjoy readings and songs performed by Yoshimoto comedians.
*The "PaPaCo Picture Books" are a digital picture book series created through a collaboration between Yoshimoto Creative Agency's dad comedian project " PaPaPARK! " and Dentsu Inc.'s creative unit " Shiodome Innovation Studio" under the " PaPaCo Design Project." This project was launched with the call to "create picture books that dads truly want to read to their children!" The books are currently available within the "Forest Picture Book Library" app for smartphones and tablets.