Idea

[Call for Participants] "Gamification Conference QUEST" November 21

SEGA XD CO., LTD. will host the "Gamification Conference QUEST" on Friday, November 21. Eighteen top leaders from industry, government, academia, and civil society will take the stage. Through eight sessions, they will share practical approaches for solving social issues and innovating customer experiences.

Offline (Tokyo Innovation Base)
[2025/11/21]

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Kewpie Mayonnaise 100th Anniversary. How to Envision an Exciting "Mayonnaise of the Future"

We would like to introduce the workshop held to consider the future of mayonnaise, coinciding with the 100th anniversary of Kewpie Mayonnaise.

Kentaro Yoshida, Takashi Igami, Noriaki Takada, Yumi Nakamura

Building the future begins with visualizing the will of the future.[7]

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Drawing inspiration from history! Examining the future concepts that shaped the "present."

In June 2025, the Dentsu Group cross-organizational unit "Future Business Creation Research" published its first book, "Future-Oriented Concepts: Shaping a Vision Beyond the SDGs." This series explains the "future concepts" central to the book's theme while offering insights on how to leverage "the future" for business.

Akane Yamada

Book Publication Commemoration! How to Envision a Post-SDGs Future[2]

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To implement inclusion in business, co-creation with those directly affected is key.

This series explores the "implementation" of inclusive design. We held a roundtable discussion with Tsukuba University of Technology and three companies from the Dentsu Group, all engaged in joint research and development centered on the theme of "inclusive design."

Seki-shima Akie, Kento Yamada, Takayuki Tani, Kazuhito Kida

How should companies approach the "implementation" of inclusion?[1]

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[Promoting Cross-Industry Collaboration] Initiatives Aiming for a Rich Coexistence Society for People and Pets Through Industry-Academia Collaboration

Mars Japan, in collaboration with Tokyo University of Science and Dentsu Inc., advanced an industry-academia partnership project. Students took the lead in tackling the challenging issue of "coexistence between pets and people who dislike, are uncomfortable with, or have no interest in pets." We share the background of this project, the nature of the efforts undertaken, and the new insights gained, including interviews with project members.

Satoshi Oshima, Hidee Kawai, Yuho Nakamura, Yuki Yamashita, Masaru Kakihara

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Can generative AI expand human qualities and connect the world?

Hitachi, Ltd., Dentsu Inc., and Dentsu Digital Inc. have announced "AI for EVERY" as an initiative to solve social issues using generative AI. In this roundtable discussion, the three companies share their perspectives on the potential and future vision of generative AI.

Kazuhito Ochi, Kishimoto Kazuya, Yuta Takahashi, Ochi, Hiroyuki, Takuya Akashi

Hitachi, Ltd. × Dentsu Inc. × Dentsu Digital Inc.: Tackling Social Issues with Generative AI![3]

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How can we amplify a cat's cuteness? - Small Experiments in Life with Cats -

This series delivers the latest cat-related project examples and unique R&D that combine technology and ideas. This time, coinciding with Maneki Neko Day, we experimented with the theme "Expanding Cat Cuteness."

Momoka Nakayama

Nekobako Newsletter[3]

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──Suga GO, how do you see the future of media business?

This series explores the perspectives and thinking of the GO's who embody Dentsu Inc.'s vision of being a "True Integrated Growth Partner," looking toward the future. This installment features Hisaya Suga GO, responsible for Media Business Innovation.

Hisaya Suga

GO Future: Growth Officer, Speaking of the Future[3]

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To earn stakeholder trust. How to create impact reports that truly resonate.

Since its establishment in December 2015, Keio Innovation Initiative has invested in and nurtured startups leveraging research outcomes, with a mission to contribute broadly to societal development. In April 2025, it published an "Impact Report" aimed at accurately communicating its influence and social significance.

Suzuki Kei, Yuriko Gibo

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What is the "Future Concept"? The future is the business tool of tomorrow!

In June 2025, our first book, "Future Thinking Concepts: Shaping a Post-SDGs Vision," was released. To commemorate the book's launch, we are starting a special series. This article explains why envisioning the future is important and then details why "the future" can become a vital business tool.

Akane Yamada

Book Publication Commemoration! How to Envision a Post-SDGs Future[1]

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The Synergy of Hitachi and Dentsu Inc.: What Are the Creative and Implementation Capabilities Covering Both B2B and B2C?

Hitachi, Ltd., Dentsu Inc., and Dentsu Digital Inc. have announced "AI for EVERY," an initiative to solve social issues using generative AI. In this roundtable discussion, the three companies will share their perspectives on creativity and implementation capabilities.

Kazuhito Ochi, Kishimoto Kazuya, Yuta Takahashi, Ochi, Hiroyuki, Takuya Akashi

Hitachi, Ltd. × Dentsu Inc. × Dentsu Digital Inc.: Tackling Social Issues with Generative AI![2]

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──GO Kojima, how will you evolve Business Production?

This series explores the future-oriented perspectives and thinking of GO members who embody Dentsu Inc.'s vision of being a "True Integrated Growth Partner." This installment features Ryo Kojima, a GO responsible for the Business Production domain.

Osamu Kojima

GO Future: Growth Officer, Speaking of the Future[2]

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"Cats, Flowers, and AI"

In recent years, the relationship between cats and humans has been evolving. This series delivers the latest project examples and unique research and development involving cats, combining technology and innovative ideas. This time's theme is cats and plants. What about an app that can identify plants dangerous to cats?

Nakano Kana, Yusaku Wakazono

Nekobako Newsletter[2]

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Shibusawa MIX, Saitama's first innovation hub with total production by Dentsu Live Inc., opens

Dentsu Live Inc., in collaboration with Saitama Prefecture, has been preparing to establish the innovation hub "Shibusawa MIX," which opened on July 25.

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Our Colleagues in the Idea Industry

In recent years, the Dentsu Group has been holding a series of candid discussions called "Creative Dialogue," exploring questions like: "What exactly does the 'product' called an idea refer to?" "How do we create it? How do we manage its quality? And how do we deliver it to our clients?" To commemorate the 200th installment of this series, we present a roundtable discussion with these colleagues.

Sōo Yamada, Sakurako Yasuda, Yuki Takayama, Chihiro Fujimoto, Masuda Mitsuki, Megumi Matsuura, Koichi Yoshida

【Continued】Local Gurgle[200]

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